BUYER BEWARE
This marketing strategy involves direct face-to-face interaction, like a car salesman closing a deal.
What is personal selling?
People spend roughly this percentage MORE when paying with plastic versus cash.
What is 12–18%?
Every time you say YES to a purchase, you are saying this 2-letter word to something else.
What is “NO”?
The persistent rise in the price of goods and services over time.
What is inflation?
That nagging feeling of regret or anxiety after making a purchase.
What is buyer’s remorse?
Stores place this dairy product at the back of the store so you walk past everything else first.
What is milk?
This offer sounds like a deal, but miss one payment and they hit you with backdated interest.
What is “90 Days Same as Cash”?
The economic term for what you give up when you choose to spend money on one thing instead of another.
What is opportunity cost?
Nickname for inflation because it doesn’t take your dollars — it just makes each one buy less.
What is “the invisible thief”?
The standard waiting period that helps your brain shift from emotional to logical before a major purchase.
What is 24 hours (or overnight)?
Companies want you to associate their logo with a feeling so you don’t even check the price tag — this is the goal of this concept.
What is brand recognition?
Marketing focuses on this kind of payment instead of the total price to make items feel affordable.
What is the monthly payment?
Spending $5 a day on coffee adds up to about this much per month.
What is $150?
The index typically used to measure inflation.
What is the Consumer Price Index (CPI)?
Asking “Am I buying this for me, or to look a certain way to others?” is this step.
What is “consider your motives”?
Marketers use “Limited Time Offers” to trigger this 4-letter feeling.
What is FOMO?
These offers are designed to get you in the door, hoping you won’t pay them off in time.
What are zero interest offers?
Choosing instant gratification over THIS kind of wealth is a common money mistake.
What is long-term wealth?
What is the Consumer Price Index (CPI)?
Who are people on fixed incomes (or retirees)?
This step warns you to avoid complex items like insurance, investments, or high-tech gadgets you can’t explain.
What is “never buy what you don’t understand”?
Along with personal selling, advertising, and brand recognition, this is the 4th main weapon companies use.
What is product positioning?
This phrase describes the easy credit that lets you “buy now, pay later.”
What is financing (or easy credit)?
This 2-word mentality helps evaluate decisions, like “____ I buy this car, ____ I cannot take that vacation.”
What is “If / Then”?
To beat inflation, your money must be invested in things that grow faster than this.
What is the inflation rate?
This 5th step tells you to talk to a spouse, parent, or financially savvy friend before pulling the trigger.
What is “seek wise counsel”?