True or false
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100
Low cluster variances increase the likilhood of a consumer making a bad purchase. True or false?
False, high cluster variances do.
100
Phonology communicated nuances of feeling for which other languages lack translations.
False. The statemenet describes semantics.
100
What are brand jingles???
Short catchy tunes.
100
Consumers typically consider between 5 and 9 brands when making a purchase decision. What concepts helps best explain this an why is this so?
Miller's rule.
100
Daily Double!!!!!!!!!!!!!!! What is my love puppy's last name?
Elliott Parker
200
Instrumental values provide no value on the consumer side.
False
200
A social setting can affect intercultural communications.
True
200
A ___ is a brand that possses functionally equivalent attributes, making one brand a satisfactory substitue for most others.
Parity product
200
In Japan it is considered respectful and appropriate to stay at work until the person you report to leaves. An employee at Toyota in Japan named Jennifer regularly leaves before the person she reports to. As a result the working relationship has turned sour. On top of that other employees at Toyota refuse to associate with her because of lack of regard for tradition. Whta is the called?
More'
300
Encultrauration is the process of learning other cultures.
False, it is learning one's own culture.
300
In regards to business aquaintenances, how many inches can a person be in proximtiy before they are considered in your personal space?
18 inches for Americans, Latin American, Arabs, and Africans. Germans, Nortics, and Asians require 36 inches of personal space.
300
Sally buys a painting at a garage sale for $25.00. A houseguest sees the painting hanging in Sally's house and offers to buy the painting from her for $50.00. Sally does not want to sell the painting despite the fact that she would never pay this much for a simialr painting.
Endowment effect.
300
Suppose an insurance salesman in Southern California is tried to predict the likelihood of a client’s house being damaged by an earthquake in order to estimate insurance premium costs. Within the last several weeks, there were three moderate earthquakes that received lots of media coverage and several stories in the news related to earthquakes. In what cognitive heuristic is the salesman most likely to engage?
Avaiblability Heuristic
400
Morpology is an imporntat form of non-verbal communication.
False. It has many different types word formations.
400
The culturally constituted world is where society's ever changing shared values are collected and stored.
True.
400
Pretend you recently purchased a home built in 2001. You decide to personalize the curtains, change the design of the garden and extensively clean the floors and basement. The behavior is an example of... what??
A divestment ritual.
400
Once a month, Charlie takes all of his weekly newspapers and magazines to the local paper recyling facilities. It makles him feel good and recyle his papers because he feels he is helping the environment. This behavior is an examle of:
A divestment ritutal.
500
Syntax compromises the rules of sentence formation.
True. English for example, has a fixed word order.
500
What is enculturalization?
Learning about one's own culture!
500
What is the expected utility theory?
It suggests that ll alternatives can be ranked from worst to best.
500
What widely surveyed instrument is designed to provide insight into global values systems by linking them with consumer beliefs, attitudes, preferences, and behaviors?
Rokeach Value survey
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