Things that go on inside the mind and heart of the consumer
What is internal influences
100
Products that have been placed conspiciously in movies, tv shows, music or video games.
What is product placements
100
Way a company goes about creating value for customers
What is marketing strategy
100
Process of bringing some stimulus within proximity of a consumer so that the consumer can sense it with one of the five human senses.
What is exposure
200
Set of value seeking activities that take place as people go about addressing realized needs
What is consumer behavior
200
Social and cultural aspects of life as a consumer
What is external influences
200
Process by which consumers interpret information in ways that are biased by their previously held beliefs.
What is selective distortion
200
A common condition in which a company views itself in a product business rather than in a value, or a benefits producing, business. In this way, it is shortsighted.
What is marketing myopia
200
Consumers immediate response to a stimulus.
What is sensation
300
Direct contacts between the firm and the customer
What is touchpoints
300
Things unique to a time or place that can affect consumer decesion making and the value received from consumption.
What is situaltional influences
300
Combination of product characteristics that provide the most value to an individual consumer or market segment.
What is ideal point
300
Ways marketing management is implemented; involves price, promotion, product and distribution decisions.
What is marketing tactics
300
Process by which the human brain assembles sensory evidence into something recognizable.
What is cognitive organization
400
Plan wherein a firm specializes in serving one market segment with particularly unique demand characteristics
What is niche marketing
400
Value derived from a product that helps the consumer with some task
What is utilitarian value
400
Approximate worth of a customer to a company in economic terms; overall profitability of an individual consumer.
What is customer lifetime value (CLV)
400
Combination of product, pricing, promotion, and distribution strategies used to implement a marketing strategy.
What is marketing mix
400
Behavior change induced by subliminal processing.
What is subliminal persuasion
500
Approach that addresses questions about consumer behavior using numerical measurement and analysis tools.
What is quanitative research
500
Value derived from the immediate gratification that comes from some activity.
What is hedonic value
500
Process through which behaviors cease because of lack of reinforcement.
What is extinction
500
Multitude of value-producing seller activities that facilitate exchanges between buyers and sellers
What is marketing
500
That which leads consumers to prefer a stimuls to which they've previously been exposed.