Consumer Characteristics
This factor includes age, income, and occupation
What are demographics
Food, water, and shelter are examples of these
What are needs
Businesses use this to persuade consumers to buy
What is advertising
Consumers may buy expensive items for this social reason
What is status
Consumers often read these before buying online
What are reviews
Friends and family can strongly influence this
What is consumer behavior
Designer shoes and gaming consoles are usually these
What are wants
Celebrities and influencers often promote products on this
What is social media
Fear of missing out is often shortened to this acronym
FOMO
Comparing prices helps consumers find this
What is the best value
A person's values and interests are part of this
What is lifestyle
Advertising often turns these into perceived needs
What are wants
This type of appeal targets feelings and emotions
What is emotional advertising
Convenience can motivate people to shop this way
What is online shopping
Buying without thinking carefully is called this
What is impulse buying
This factor includes traditions and beliefs
What is culture
This happens when consumers buy things without planning
What is impulse buying
Companies identify this group when designing ads
What is the target audience
This motivation focuses on fitting in with others
What is peer pressure
A monthly streaming platform is an example of this business model
What is a subscription service
Companies study these to target customers
What are consumer characteristics
Needs are necessary for this
What is survival
Repeated exposure to a product builds this
What is brand recognition
Loyal customers repeatedly buy the same company's products because of this
What is brand loyalty
Shopping habits are part of overall consumer
What is behavior