Culture
This is the generation born between 1981 and 1995, named for the shift into a new 1,000-year period during their coming of age.
Who are the millennials?
These are the days, hours, or minutes that are not obligated toward some compulsory and time-consuming activity.
What is discretionary, or spare, time?
This is information that signals the amount of potential value contained in a product.
What is price?
This is the mild, positive emotion resulting from a favorable appraisal of a consumption outcome.
What is consumer satisfaction?
These are personal standards and beliefs used to guide individual action.
What are morals?
These are variations of a common language.
What are dialects?
This is the density of people and objects within a given space.
What is crowding?
This is a deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior.
What is brand loyalty?
This is the degree to which an object, person, or experience seems real, genuine, unique, and part of history or tradition
What is authenticity?
This is the consumption of an excessive number of alcoholic beverages in a single session.
What is binge drinking?
This is a group of people who share similar values and tastes that are subsumed within a larger culture.
What is a microculture?
This the rhythm (or energy level) of the human body that varies with the time of day.
What is the circadian cycle (or rhythm)?
This is retrieval of knowledge stored in memory about products, services, and experiences.
What is internal search?
These are products (or sometimes services) that are typically inexpensive and usually consumed quickly.
What are nondurable goods?
This is a situation in which an injured consumer attempts to show that a firm could foresee a potential injury might occur and then decided not to act on that knowledge.
What is negligence?
This is a situation in which consumers choose membership in microcultures in an effort to stand out or define themselves from the crowd.
What is divergence?
These are the situational characteristics that a consumer brings to information processing (those that exist before the consumer experience begins).
What are antecedent conditions?
These are the alternatives in the awareness set that are deemed to be unacceptable for further consideration.
What is the inept set?
This is the set of benefits not yet realized from a product or service because it or they have yet to be consumed.
What is potential value?
This is the practice of making exaggerated claims about a product and its superiority.
What is puffery?
This term refers to a reliance on schema-based heuristics in making decisions.
What is cognitive structuring?
These activities are oriented toward acquiring knowledge about products.
What is epistemic shopping?
This is a technique used to develop an understanding of the attributes that guide consumer preferences by having consumers compare product preferences across varying levels of evaluative criteria and expected utility.
What is conjoint analysis?
This is the tendency for expectations to guide performance perceptions.
What is confirmatory bias?
These are evaluations regarding the inherent rightness or wrongness of specific actions.
What are deontological evaluations?