CB Basics
Thinking and mental processing.
What is cognition?
When you tied your shoes this morning, you used THIS type of memory.
What is implicit memory?
Another name for Generation Y.
What are Millennials？
A decision rule we use if we select the brand that is the best on the most important attribute.
What is the Lexicographic rule?
What is the Endowment Effect?
A "rule" marketers use to identify its heavy users.
What is the 80/20 Rule?
The sense that is most powerful, with regard to emotions.
What is scent or smell?
When we raise the price of an item, we want to be below THIS.
What is the JND?
A type of conflict when choosing between TWO desirable options.
What is Approach-Approach Conflict?
The tendency for positive impressions of a person in one area to positively influence opinions in other areas.
What is the Halo Effect?
The segmentation variable that tells you WHO your customer is.
What are demographics?
Where information is transferred to when it is retrieved from Long-term memory.
What is short-term/working memory?
The process of taking on another group's culture.
What is acculturation?
When performance does NOT exceed expectations.
What is negative disconfirmation?
The "referee" in Freud's psychodynamic theory.
What is the Ego?
Using a superlative, like "the best pizza in Knoxville."
What is puffery?
The tendency to attribute human characteristics to objects or animals.
What is anthropomorphism?
The Law that states we should offer 7 (+/-2) choices.
What is Miller's Law?
The tendency to be influenced by the way a message is presented.
What is framing?
The learning theory that is based on reinforcement and punishment.
What is Operant or Instrumental Conditioning?
The type of value received when the activity was enjoyable and fun.
What is hedonic value?
The highest level in Maslow's EIGHT (expanded) Hierarchy of Needs.
What is transcendence?
The type of social mobility between a father and son.
What is Inter-generational mobility?
The Law that explains why we like $1 off a $5 item more than $1 off a $100 item.
What is Weber's Law?
When similar objects are present, the one that stands out is most likely to be remembered.
What is the von Restorff (Isolation) Effect?