Psychological Pricing
Type of pricing that includes whole-dollar value in the price; creates the sense of getting a premium product
Even pricing
Emotional advertising strategy that creates a sense of what could happen if you don't use their product
Fear
Economic
Business about ______ managing _______
People, Functions
In October of 2022, Marshall had a surprise visit to the hospital to have an organ removed. What organ was it?
Appendix
Type of pricing that includes cents in the price; creates the sense of getting a bargain
Odd pricing
The original Jake from State Farm commercial ("uhhhhhh..... khakis") was so successful because of the way it utilized this emotional advertising strategy
Humor
Economic
What are the responsibilities of HR (human resources)?
Recruit
Hire
Onboard
Train
Orient
Terminate
Who is the only U.S. President to be born & raised in Illinois?
Ronald Reagan
Pricing strategy where something is priced lower in order to stimulate purchases in more profitable areas (examples are milk & eggs being generally very cheap in supermarkets)
Loss leader
Emotional advertising strategy where companies try to create buzz around their product being the best
Must-have/hype
Getting New Balance's because everyone wears them
Social
List the functions of business
Information Management
Accounting/Finance
Marketing
Operations
Strategy
Human Resources
Marshall's father (the REAL Mr. Marshall) has a half-sister who is related to this former U.S. President
Thomas Jefferson
Pricing strategy where all of the items in a given product category are listed together, showing lowest, medium, and highest price to create levels of quality
Price Lining
Emotional advertising strategy used in most restaurant advertisements
Sense appeal
Buying Kerrygold butter because it's an Irish company and you come from Irish descent
Personal
What does the controlling function of management mean?
Comparing your current results to your goals
This is the longest-serving U.S. President in American History
Franklin D. Roosevelt
Pricing strategy where items are grouped together and sold as "bundle"
Multiple Pricing
Emotional advertising strategy where they highlight a specific part of the product/service
Special ingredient
Social
What are the 3 levels of management?
Supervisory (lower)
Middle
Officer/Executive Level