CULTURAL
A smaller group within a society that has its own identity and practices. What it called?
Subculture
A group of friends, coworkers, or classmates that affects a person’s attitudes and buying decisions. Refer as what?
Reference group
A consumer consistently prefers bold brands and risky choices, even across different product categories. What personal factor is that?
Personality
A consumer chooses one brand over another because they interpret it as higher quality, even if both are similar. This psychological factor refers to what?
Perception
A buyer browses websites, reads reviews, and asks friends before choosing a product. What stage of purchase behaviour is that?
Information search
A structured ranking in society where members share similar status and lifestyle. Is refer to what?
Social class
A young professional follows luxury influencers online because they hope to live that lifestyle in the future. What group is that?
Aspirational group
A person spends heavily on travel and experiences, while another with similar income prefers saving and staying at home. What personal factor is that?
Lifestyle
wants for specific products backed by an ability to pay. Many people want a Mercedes but only relatively few can buy one. This motivation factor refer to what?
Demand
After considering all options, the buyer selects one brand and proceeds to buy it. What stage of purchase behaviour is that?
Purchase decision
During Hari Raya, most Malaysians visit relatives, wear traditional clothes, and celebrate together. This reflects the shared values of society.
Culture
Example of dissociative group make a consumer’s decision is influenced more by who is associated with a product than by the product’s actual quality or price. Right or wrong?
RIght
A person consistently chooses safe and reliable products across many situations because of their natural tendency. Is this related to lifestyle?
No
A loyal customer believes their favorite brand is still the best, even after seeing neutral or mixed reviews. This perception factors categeories called as what?
Selective distortion
Functional risk, Physical risk, Time risk, Financial risk and regret risk are type of perceive risk. Right or wrong?
Wrong
Subculture can be a group of K-pop fans in Malaysia follows Korean fashion, music, and lifestyle trends different from the general population. Correct or not
Yes/Correct
A popular tech reviewer on YouTube shares personal recommendations about which smartphone is worth buying, influencing followers informally. Refer to who’s?
Opinion leader
A buyer chooses premium products because they believe it reflects their identity and how others perceive them. What personal factor is that?
Self concept
Procedural memory is responsible for knowing how to perform certain procedures such as walking, talking, and riding a bike. Right or wrong?
right
What are the factors involve between evaluation of alternative and purchase decision
Situational factors/opinion of others/ purchase intend
Culture, subculture, and social class are particularly important influences on business customers buying behavior. Right or wrong?
Wrong
A married individual chooses what groceries to buy based on their spouse’s preferences and their children’s needs. What type of family influence is this?
Family of procreation
This personal factor makes consumer selects products not based on preference, but on what their current earning capacity allows them to afford at that point in time.
Occupation/economic circumstances
What are the 5 stages of Maslow Hierarchy of needs model. Please identify each stages
Physiological, safety, social, esteem, self actualization needs
Mention each Five-Stage Model of the Consumer Buying Process
Problem recognition/ information search/ evaluation of alternative/ purchase decision/ post purchase behaviour