Consumer Profile
Name the factors that determine a demographic.
Age, income, gender identity, and culture.
Describe the importance of guerrilla marketing.
Provides clarity, a form of economy, simplicity and marketing awareness to the world.
How does improved marketing segment a target market?
Styles, tones and language creates messages that reaches certain people based on points or motivations that are relevant to ideal customers.
Which component of the self refers to how you see yourself?
Self-image
What does AIDA stand for?
How do businesses utilize buying behaviour data?
Businesses can use this data to create opportunities for sales, improve overall customer experience, and make personalized recommendations.
Name one pro and con of guerrilla marketing.
Pros:
- Cheap to execute
- Channels creative thinking
-Develops word of mouth
- Good publicity
Cons:
- Misunderstandings in messages can occur
- Authority intervention
- Unpredictability
- Potential backlash
Resources can be used effectively and a higher focus can be dedicated towards channels and strategies. This also prevents the waste of resources.
Which component of self refers to how you think others see you?
Looking glass self
A busy student would be a ____ user of the Microsoft Surface Laptop.
Heavy
What is a measurement used to determine psychographics?
VALs (Values And Lifestyle)
Why is shock advertising effective?
- Captures attention in a media clutter
- Increases awareness and recognition
- media buzz through controversy
-memorable
What are some examples of customer retention strategies? How are these strategies able to draw attention?
-loyalty programs
- targeted promotions
- personalized communication and messages
Attention will be given if the customer retention is caused by the fulfillment of a consumer's values and wants.What does personality mean?
Refers to a person's distinguishing psychological characteristics.
What is the value equation?
Perceived value = Perceived benefits/costs
Fill in the following consumer profile:
Demographics: Age: 52 Gender: Male. Low income worker, single, humble, traditional and self-motivated.
Geographics: ________ , lives in Prince Edward Island
Psychographics: Adventurous, hard working, enjoys gardening, avid hiker, and potato enthusiast
Rural living space
How is graffiti a guerrilla marketing strategy that can be applied to the economy?
Graffiti has the advantage of a convenient location in urban living spaces, a memorable mark for people to remember and is easy to display in multiple areas in a short period of time.
How can social media be used for channel strategies? Name at least three types of content or channels.
Social media is done to reach consumers based on consumer profile.
Content and channels include videos, posts or blogs, social media platforms, gmail and search engines.
What is personality influenced by?
Influenced by self perception (e.g: family, culture, reference groups)
Name all reasons why knowing a target market is important.
So marketers know how to distribute, advertise, and design the product. It also affects how media is created for the product.