Level 1
Three major influences on the consumer’s decision-making processes.
What is situational, psychological, and social
True or false “Making wise consumer decisions is an important skill when managing personal and family finance.”
What is True.
True or false “Impulse buying is often considered “rational buying.””
What is false.
A person’s interest in a product or product category that is ongoing and long-term is referred to as?
What is enduring involvement.
What are the types of impulse buying?
What are pure impulse, reminder impulse, suggestions impulse, and planned impulse.
This results from a temporary, dynamic, and particular set of circumstances, such as the sudden need to buy a new bathroom faucet after the current one starts leaking and will not stop.
What is situational involvement?
Within the information search step of the consumer buying decision process, these two primary aspects exist
What is internal search and external search?
The amount of time to contemplate a purchase?
What is overnight.
What are the five stages to impulse purchase making?
What is problem recognition, Information search, Evaluation of alternatives, Purchase, Postpurchase evaluations
What are the factors effect impulse buying?
What is time, money, presence of others, and in-store browsing.