Consumer Behavior
Processes a consumer uses to make purchase decision as well as to use and dispose of purchased goods or services
Consumer Behavior
5-step process used by consumers when buying goods or services
Consumer Decision Making Process
Set of values, norms, attitudes and other meaningful symbols that shape human behavior and the artifacts, or products, of that behavior as they are transmitted from one generation to the next
Culture
All of the formal and informal groups in society that influence an individual's purchasing behavior
Reference Group
How consumers perceive themselves in terms of attitudes, perceptions, beliefs, and self-evaluations
Self-Concept
A personal Assessment of the net worth one obtains from making a purchase
Value
Result of an imbalance between actual and desired states
Need Recognition
Homogenous group of people who share elements of the overall culture as well as cultural elements unique to their own group
Subculture
A value or attitude deemed acceptable by a group
Norm
The process by which people select, organize, and interpret stimuli into a meaningful and coherent picture
Perception
The value a consumer expects to obtain from a purchase
Perceived Value
Recognition of an unfulfilled need and a product that will satisfy it
Want
Group of people in a society who are considered nearly equal in status or community esteem, who regularly socialize among themselves formally and informally, and who share behavioral norms
Social Class
An individual who influences the opinions of others
Opinion leader
A process whereby a consumer remembers only that information that supports his or her personal beliefs
Selective Retention
A value derived from a product or service that helps the consumer solve problems and accomplish tasks
Utilitarian Value
Any unit of input affecting one or more of the five senses
Stimulus
Type of household where one spouse was born in the U.S. while the other in a different country
Binational Household
How cultural values and norms are passed down to children
Socialization Process
a driving force that causes a person to take action to satisfy specific needs
Motive
Hedonic Value
A group of brands resulting from an information search from which a buyer can choose
Evoked Set (Consideration Set)
What group of people is represented by an emotional attachment that is so intense that the absence of the brand would be upsetting
Committed Group
(i.e. Apple, Microsoft, Netflix, Chick-fil-A)
A group with which an individual does not want to associate
Nonaspirational Reference Group
Method of classifying human needs and motivations into five categories in ascending order of importance: physiological, safety, social, esteem, and self-actualization
Maslow's Hierarchy of Needs