Agencies
A non profit organization sponsored by local businesses. It offers a variety of consumer services at no charge to help with consumer complaints.
Better Business Bureau (BBB)
This ad type features famous people describing their personal experience with a product or explaining why you should use a product.
Testimonial
An ad like this uses the names or pictures of famous people, but not their direct quotations, to convince you that the product will help you imitate the famous person in the ad.
A brand that is widely recognized and sold in many different stores; because of extensive advertising, the name is associated with quality.
Name brand
Sometimes called a service agreement, a service contract, or a maintenance agreement, is a prolonged warranty offered to consumers in addition to the standard warranty on new items.
Extended warranty
A federal agency that was formed to set and enforce safety standards for food, drugs, and cosmetics. They may also require safety warnings to be placed on harmful or hazardous materials.
Food and Drug Administration (FDA)
This approach persuades people to do something by telling them that others are doing it too. "Don't be left out."
Bandwagon
This kind of ad creates a sentimental tone while pointing back to "the good old days."
Nostalgia
Surplus products purchased from many different manufacturers and then labeled with plain white and black labels stating what the product is and stating the necessary product information. The quality varies greatly.
Generic or store brand
A statement made by a manufacturer or seller of a product or service concerning the responsibility for quality, characteristics, and performance of the product or service.
Warranty
A federal agency that was formed to set and enforce safety standards of products such as household appliances, toys, and tools.
Consumer Product Safety Commission (CPSC)
This technique repeats the product name at least four times.
Repetition
Humorous ads make people laugh so they have a positive association with the product.
Humor
Which store markets the "Up and Up" brand?
Target
This type of warranty restricts the warranty to specific parts, certain types of defects, or has other limitations.
Limited Warranty
A federal agency that was formed to protect consumers against false advertising, illegal sales schemes, and all unfair trade practices.
Federal Trade Commission (FTC)
Ads like this are written to evoke strong feelings about someone or something.
Emotion
Ads like this use specific sounds or pictures to create a lasting impression.
Sense Appeal
Which store markets the "Kirkland" brand?
Costco
This states that the product actually is what it says it is.
Implied warranty of merchantability
A federal agency which helps answer consumer questions or problems. Many offices enforce consumer protection and fraud laws. They can help resolve consumer complaints and provide consumer education materials.
Bureau of Consumer Protection
This type of ad appeals to logic through facts and statistics.
Statistics
Impulse Buying
Which store markets the "Great Value" brand?
The states that the product is fit for any performance or purpose promised by the seller and that there are no defects in the product at the point of sale.
Implied warranty of fitness