Piece of Cake
The buying process starts when the buyer recognizes a problem or need.
Need Recognition
It is the rate that has benefits such as early check in and late check out.
contract rate
In what type of group market this scenario would fall: Office workers having their training, and discussing the company updates, while enhancing their work performance.
Corporate Meeting
In the things that the company needs to remember, and expectations of meeting planners, When they ask about the availability of meeting space, they expect a response the ____ day, and a complete proposal in _______ Days.
Same, and Five
Buying decision process used by consumers regarding the transaction.
Before, during, and after the purchase
Of all the Buyer’s characteristic, this one exert the most broadest and deepest influence to consumer behavior
Culture
The set of beliefs held about a particular brand.
Brand Image
What do you call the response of consumers that go straight to purchase decision, skipping information search and evaluation?
Automatic Response Loop
The need can be triggered by _________ from previous experience has learned how to cope with this need and motivated toward objects that he or she knows will satisfy it.
internal stimuli
Corporate Travel Manager Monitor______,_______, and ______of each company traveler.
travel policies, guidelines, and budget
This particular group a direct influence on a person’s behavior and to which a person belongs which includes family or religious groups.
Membership Groups
A soused consumer may or may not search for more information.
Information Search
Family, friends, neighbors, acquaintances are examples of what sources?
Personal sources
When dealing with group business, the hotel has to please both ________, & ______.
meeting planner, and the clients
Enumerate the 4 personal characteristic that affects consumer behavior.
Cultural Factors, Social Factors, Personal Factors, and Psychological Factors
Part of psychological factors that defines the need that is sufficiently pressing to direct a person to seek satisfaction of that need.
Motive
What are the two factors that can come between the purchase intention and purchase decision?
Attitudes of others & Unexpected situational factors
Restaurant reviews, editorials in the travel section, consumer rating organizations are examples of what sources?
Public sources
Cognitive dissonance is when buyer discomfort is caused by post purchase conflict. How can marketers take steps to reduce consumer post purchase dissatisfaction and help customers to feel good about their purchases?
Congratulations!
What are the 5 Maslow’s hierarchy of needs in order of importance and examples for each level?
physiological needs, safety needs, social needs, esteem needs and self actualization needs
This group market plans their booking at least 1 year ahead of time, and even select their desired location 2- 5 years in advance.
Convention
People who assist in organizing events that bring people together for the purpose of a meeting (whether small, large, or a convention) that showcases an entire industry.
Meeting Planners
A customer buys toothpaste and doesn't like the taste, this will cause dissonance and he will discontinue the product and use some other brand. What stage in the buyer decision process is this customer in?
Post Purchase Behavior
Why do people have different perceptions of the same situations?
All of us experience a stimulus by the flow of information through our 5 sense: sight, hearing, smell, touch, taste
What are the 3 types of Groups and social networks?
Reference Groups, Membership Groups, and Aspirational Groups.