Guess The Slogan
"___ Gives You Wings"
Redbull
Gillette
"The Best A Man Can Get"
Criticized for its toxic masculinity as well as sparking debate about what masculinity should be.
Juul
Sued over marketing that allegedly targeted teens
Verdict: Ordered to Pay Out Large Settlements
Redbull had an issue with their slogan being taken for face value leading to a lawsuit.
Changed the Slogan to "It gives you wings"
"Finger Licking Good"
KFC
Disney
"The Happiest Place On Earth"
Criticized for setting unrealistic expectations
Mcdonalds (Im Lovin it)
Sued over slogan marketing that misled consumers and contributed to obesity
Verdict: dismissed most claims and ruled largely in favor of McDonalds
Pepsi had an issue after releasing an AD campaign with Kendall Jenner joining a protest and handing a Pepsi can to solve the issue.
Pulled the AD and issued an apology within 24 hours.
"Impossible Is Nothing"
Adidas
L'Oreal
"Because You're Worth It"
Criticized for promoting unrealistic beauty standards as well as making the audience question self worth and identity.
Volkswagen (Clean Diesel)
Sued over misleading environmental claims tied to marketing
Verdict: Paid billions in fines and settlements.
Abercombie & Fitch had an issue with their campaign only demonstrating lighter skin tone individuals with fit bodies.
Completely rebranded and shifted to a more inclusive and diverse marketing
"The Perfect Body"
AXE
"The Cleaner You Are, The Dirtier You Get"
Criticized for objectifying women and unrealistic expectations, due to its very sexualizing campaign
Papa John's (Better Ingredients, Better Pizza)
Sued over claims the slogan was false advertising
Verdict: Court ruled in favor of Papa John's claiming the slogan was considered opinion, not an actual claim.
Burger King had an issue with a tweet that stated "Women belong in the kitchen"
Deleted the tweet and apologized publicly
"Don't Leave Home Without It
American Express
Las Vegas Convention and Visitors Authority
"What happens here, stays here"
Criticized for encouraging reckless/irresponsible behavior. Also promotes a no-consequence mindset
Subway (Eat Fresh)
Sued over claims that the tuna sandwiches did not contain real tuna
Verdict: Case was dismissed after failure to provide strong evidence that the tuna wasn't real.
Dove Body Wash had an issue with a campaign that demonstrated a person of color transfer into a white lady after using the product.
Public apology as well as a complete rebrand to their marketing with a more inclusive approach to their campaign