Phys Env
Consists of pleasure, arousal and dominance.
What is the PAD model?
Degree of being easy to read
What is legibility?
The idea we use both thinking systems under different individual and situational circumstances
What is dual system theory?
Process beginning with information input.
What is the Engel Kollat Blackwell (EKB) model?
Where a branded product is given a prominent position within the context of a scene in a film or tv show.
What is product placement?
What is white noise?
When freedom of how to act is taken away from us in a crowd.
What is behavioural constraint?
Intuitive, automatic, unconscious and effortless thinking.
What is thinking fast / system 1 thinking?
When people are more likely to buy if they like the products, the salesperson / store or brand image.
What is "liking"?
A short memorable phrase to capture brand image
What is a slogan?
Referring to sense of taste
What is "gustatory"?
Tendency to choose menu items at ‘edges’ of categories
What is edge bias?
When consumers pick the first product that appears to meet all needs.
What is satisificing?
A dislike of ambiguity and uncertainty and a preference for definitive answers to questions.
What is need for cognitive closure (NFCC)?
A more co-operative and two-way process between consumers and businesses.
What is "communication"?
Rectangular arrangement of displays
What is a grid layout?
What is the specialist spatial behaviour pattern?
Making decisions that “feel right”, rather than using reasoning / logic.
What is intuitive decision-making style?
State of mental discomfort when our beliefs / values contrast with our behaviour
What is cognitive dissonance?
The extent to which we monitor and adapt our behaviour to fit the social situation we are in.
What is self-monitoring?
What is valence?
Typical eye movement over a menu, as recorded by eye-tracking technology.
What is a gaze motion map?
Mental shortcut where decision is based upon prior knowledge / standards
What is anchoring?
Products in the middle of a horizontal array are looked at for longer, an ultimately picked more often.
What is central gaze cascade effect?
A visual cue that allows us to process information faster.