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Promoting a company and its products or services through paid channels
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What are the 5 rights?
right to choose, right to redress, right to safety, right to value for money, right to accurate information
What is a consumer?
An individual who buys goods or services for personal use
What is a target group
A group that the adveritsement is aimed at, like gender, age, etc
What is a good
items that are tangible
Types of marketing
Campaign, Launch, Sponsor
What are the 4 laws
sales purchase act, consumer sales law, consumer service act, e-commerce act
you get your money back if you return the product.
Open purchase
A simple and memorable cathsphrase that draws the audience to a particular brand/product
What is a service
actions provided by other people
Process of identifying customer needs and determeting how best to meet those needs
Marketing
You can return an item you have purchased, and select another instead
Right to exchange
How many days do you have to return
14 days
Jingle
Short simple tune often with word, which is used to advertise a product.
Logo
A graphic symbol used by a company which allows it to be recognized
Types of purchases
planned purchase, habital purchase, impulse purchase
explain The safety law
products must meet a standard, with labels, marks and warnings for harmful materials
Guarantee
A warranty, a company promising that the product will work for a certain period of time.
Explain the Patrioism law
pride in your countries product
Name brand
A unique and memorable name used to identify a line or a family of products/services offered by a company
Adveritsement types
Print, Television, Radio, Online, Outdoor
When does the rights not apply
Vendor
an individual or company that sells goods or services to someone.
Name all 10 strategies
Bandwagon, testimonal, snob appeal, plain folk, patrioism, facts and figures, expert opinion, logical appeal, emotional appeal, repetiiton
Product
the item offered for sale