Quality of Life
Consumerism & You
Advertising
100

The general well-being of individuals and societies. 

What is Quality of Life? 

100

Person who purchases goods and services for personal use.

What is a consumer? 

100

An advertising techniques that encourages you to buy a product because everyone else is doing it.  

What is bandwagon effect? 

200
Well-being based primarily on income.  

What is standard of living? 

200
Beliefs about what/why people consume goods.  

What is consumerism? 

200

An advertising technique that uses emotional language. 

What is emotional appeal? 

300

Health, family life, community life, material well-being, etc. 

What are the factors of Quality of Life?
300

Something necessary to live and function.  

What is a need?

300

An advertising technique that uses statistics or data to persuade consumers. 

What is Scientific Appeal? 

400

The meaning of GDP per Capita.  

How well off people are in a country.  

400

The total monetary or market value of all the finished goods and services produced within a country's borders

What is GDP? 

400

An advertising technique that uses celebrities to speak for a product.  

What is Testimonial? 
500

The measure of happiness as seen in Bhutan.  

What is Gross National Happiness? 
500

When a consumer stops buying a product or service to bring about change.  

What is a boycott?

500

An advertising technique that relates the service or product to words that promise everything. 

What is glittering generalities? 

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