Vocab 1
The practice of buying and using many products.
Consumerism
What is generic brand?
Mass produced goods at cheap, varying quality.
Public messages to make people want to buy something.
Advertising
What is Broadcast media?
Radio, TV
The activities a company does to sell products.
Marketing
Making large numbers of the same product quickly and cheaply.
Mass production
What is name brand?
A brand sold in many stores that is recognized as quality.
An economic system where businesses are privately owned and aim to make profit.
Capitalism
What is Print media?
Magazines, Newspapers
Very large companies that work in many countries.
Multinational corporations
How much people want a product.
Demand
What is store brand?
A brand owned by certain stores or chain store. Like Great Value or Sabemas
The way countries and people around the world become connected through trade, culture, and technology.
Globalization
What is Direct Marketing?
Emails, Telemarketing, direct mail
Products people buy for everyday use.
Consumer goods
When a company hires workers in another country to save money.
Outsourcing
What is a "Limited Warranty"?
Specific parts, defects or for a certain time frame (30 days)
The steps to make and deliver a product, from factory to store.
Supply chain
What is Product Placement?
When a product is shown in a movie, TV show, video game or other kind of media
The system of money, jobs, and trade in a country.
Economy
When customers keep buying the same brand again and again.
Brand loyalty
What is a "Full warranty"?
Company has to repair or replace in a specific warranty period.
QUICK!!
Do a hand stand
:)
What are Internet Ads?
Pop up ads, Banner ads, text ads
The sharing of ideas, traditions, and products between cultures.
Cultural exchange