What is it?
an economic theory that links prosperity to consumer demand for goods and services, and that makes consumer behaviour central to economic decision making
Consumerism
Your clothes say about your beliefs and values, and what you consider important to your quality of life and this important factor.
Identity
Encourages you to buy a product or service because everyone else is
Bandwagon Effect
The identity of the group, that becomes a part of the person's individual identity.
Collective Identity
a measure of personal and collective well-being
Quality of Life
Some Federal law require warnings on products such as cigarettes to discourage consumers from buying them to protect them from harmful effects
Health and Safety
Uses strong emotional language that connects with your fears and desires.
Emotional Appeal
a decision by a group of consumers not to buy certain products as a way to respond to issues, like human rights.
Boycott
Media messages that aim to affect consumer behaviour.
Marketing
When you buy a product, you connect to a chain of people who manufacture, ship, and sell it. Your choice is part of what keeps them working.
Jobs
Uses statistics or scientific data to persuade consumers to buy a product or service.
Scientific Appeal
A measure of the amount of wealth a country generates.
Gross Domestic Product (GDP)
a decision by consumers to stop buying a product or service as a way to bring about change
Boycott
Your choices as a consumer affect the air, water and land that you share with everybody.
Enviroment
Relates the product or service to words or images that promise everything, but deliver little or nothing.
Glittering Generalities
tax paid at the time of buying a product or service, and based on a percentage of the price of the product or service
Sales Tax