Names
Government and Law
Advertising and Promotion
Research & Statistics
business & industry
100
The name of the process by which everyday problems are redefined as illnesses.
What is medicalization?
100
This US organization oversees the approval and regulation of new drugs for American consumption.
What is the Food and Drug Administration (FDA)?
100
Whereas advertisements from the early 20th century focused on the characteristics of the product, today’s pharmaceutical ads focus on the relationship between the product and this.
What is a “lifestyle” or “social meanings”?
100
This is the percentage of new drugs that are not any different or better than a drug already on the market.
What is 86% (any number between 80 and 90 percent works here)?
100
Drug company employees and physicians are often friends with mutually beneficial interactions. This is similiar to what situation that occurs when a member of the board of directors of a corporation also sits on the boards of directors for other corporations or holds a post in a governmental regulatory agency.
What is "interlocking directorates"?
200
Abbreviated “DTC,” this practice has increased dramatically since 1996.
What is Direct to Consumer Advertising?
200
This act was the first federal legislation to make drugs illegal in the United States.
What is the Harrison Narcotics Tax Act?
200
Perhaps the most potent “gift” of pharmaceutical companies to doctors.
What are free samples?
200
The fifth leading cause of death in the U.S.
What is an adverse drug reaction?
200
This beverage had the real cocaine in it prior to drug legislation.
What is Coca Cola?
300
A new drug that is very similar to others already on the market is called this.
What is a “Me Too” drug?
300
The pharmaceutical industry has an impressive lobbying force in Washington. Among lobbies, it holds this rank.
What is #1?
300
To avoid the appearance of bribing health care providers to prescribe a particular drug, pharmaceutical companies define their role as this.
What is “educational”?
300
The objectivity of university researchers has been undermined by changes since the early 1980s in this.
What are drug tests or “clinical trials”?
300
Gifts from drug companies to doctors are illegal if they are called “promotional,” but they are perfectly legal if they are called this.
What is “educational”?
400
This drug emerged to treat Premenstrual Dysophoric Disorder when Eli Lilly lost its patent to sell Prozac at high prices.
What is “Sarafem”?
400
Big Bucks, Big Pharma’s explanation for why prescription drugs have begun to flood the market since the 1980s.
What is lax government regulation?
400
Most marketing efforts by the large pharmaceutical companies are directed at these individuals.
What are health care professionals (or doctors)?
400
Private companies now perform for profit this type of drug research that the government was in charge of overseeing prior to 1980.
What are clinical trials?
400
A non-profit organization designed to help educate health care providers, medical students and the public about the practices of pharmaceutical companies.
What is No Free Lunch?
500
Although it was similar to Aleve in its effectiveness at relieving pain and inflamation, this very expensive prescription drug also substantially increased an individual’s risk of heart attack and stroke.
What is Vioxx?
500
Drug ads often recite many various side-effects associated with the advertised drug for this reason.
What is “because they are forced to do so by law”?
500
One “disorder” for which SSRI drugs are now supposedly helpful in treating.
What is premenstrual stress or social anxiety or post traumatic stress disorder?
500
Between the years 1996 and 2004, spending on DTC advertising increased by approximately this percentage.
What is 500 percent?
500
This is the main reason why pharmaceutical companies sell old drugs for new uses, such as selling an antidepressant as a “social anxiety drug.”
What is to extend its patent (and to protect itself from competition from cheap generics?)
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