Concepts
Coding scheme
Sampling
conducting content analysis
content analysis
100
An entire set of objects, observations, or scores that have some characteristics
What is population
100
book researchers create to explain the operationalization in a clear way
What is codebook
100
multistage, simple random, stratified, and purposive are
What is sampling techniques
100
determine what variables we want to study and how we define those variables combining all the necessary characteristics or particulars
What is conceptualization
100
systematic, objective, quantitative
What is content analysis
200
the process a researcher goes through to group ones variable of interest in a consistent way
What is coding
200
contains all the information in the codebook in a simple check off sheet
What is coding form
200
selecting people for inclusion in a research study
What is sampling
200
generally the specific messages that a content analysis is coding
What is unit of analysis
200
assumes objective reality, no researcher bias, produce same result for replication
What is objective
300
should be theoretically based
What is a good content analysis should be
300
help you determine if your codebook is actually useful
What is benefit of multiple coders?
300
including all members of a population can be costly and time consuming
Why do researchers choose samples
300
intro. to coding book, sample coding, coding of initial data, initial reliability, retraining, final coding, and final reliability
What is training process
300
each sample has equal chance of being selected
What is systematic
400
summarizing quantitative analysis of messages that relies on the scientific method
What is content analysis
400
make entering data into a statistical software program much faster
What is coding form
400
researcher generalize the results to the population thus enhancing the external validity of the study
What is random sampling
400
four problems: coder misinterpretation, coder inattention, coder fatigue, and recording errors
What is final coding
400
describing, comparing, and predicting
What is when we use content anlysis
500
determine what variables to study and how we define those variables
What is conceptualization
500
codebook and code form
What is coding scheme
500
enable researchers to divide the population into specific strata
What is stratified random sample
500
descriptive statistics, percentages, common inferential statistics
What is analyzing the collected data
500
TV see how characters are portrayed, the content of show, attributes
What is example of content analysis
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