Application
What is the first step to applying Thoughtful Marketing?
What is start by creating a list specific to that occasion and year, and then simply ask your audience via email if they would like to temporarily opt-out for this period.
What is the purpose of the Thoughtful Marketing Movement?
What is to opt-out of brand communication at difficult or sensitive times
The geotargeting example
What is a live map?
Contextual Marketing
What is "Contextual marketing shifts the focus from product centric marketing to consumer centric marketing"?
What famous person did Professor Kalberg collaborate with?
Who is Nick Jonas?
What happens after applying the first step in Thoughtful marketing?
What is those who have clicked yes can be added to the list you have created, which can then be suppressed for all communication specific to that subject.
Name 2 of the 4 most common occasions to opt-out of?
What is Mother's Day, Father's Day, Valentine's Day, or Christmas
Another term for device detection
What is responsive design?
Thoughtful Marketing
Thoughtful Marketing refers to the deliberate action by a brand to allow their audience to opt-out of brand communication at difficult or sensitive times
What are our last names?
What is Felton and Salmon?
What is the third step in applying Thoughtful Marketing?
What is once the period has passed, simply remove the suppression and that audience will continue to receive all communications again from that point onwards.
What is the simplest and most effective way to start implementing Thoughtful Marketing?
What is email campaign?
shifts the focus from product centric marketing to
What is consumer centric marketing?
Segmentation
What is "Market segmentation is a marketing strategy in which select groups of consumers are identified"?
What is the school's Zip Code?
What is 92106?
Name 1 of the 3 perfect mix of Data for contextual marketing?
What is Demographics, Behavioral, or Open-time Context
What is you will be added to a "no send list"?
Name 2 examples of A/B testing
What is:
Weather Targeting
What is "When you set up your emails to detect the weather"?
How many kids does Professor Kalberg have?
What is 2?
How would you personalize a birthday email?
What is name or date?
A key part of the initiative is the ______ that the more the brands that do this, the better the world will be for people at particularly triggering times.
What is awareness?
Essentially, it’s delivering the right content...
What is "to the right people, at the right time"?
A/B Testing
What is "split the audiences, test different content, and then change the losing creative content in real-time"?
What is PLNU School Mascot’s Name?
Who is Splash?