Continual Improvement & Martech Strategy
Business is either getting better or...
Worse
Finish this sentence: Treat your entire tech stack like a____?
Product
What type of analysis should you run with your current stack?
Gap Analysis
How should you treat work?
Like a project
What cultural/historical event created a new culture of remote work?
COVID-19 Pandemic
There's no such thing as a business...
Plateau
When considering the Spotify example in the reading what is the order of the 4 steps they took?
Think it, build it, ship it, tweak it
What type of testing should we conduct when we are comparing 2 things?
A/B testing
What type of meeting is defined as a brief, daily meeting to coordinate everyone?
A Standup Meeting
Smaller companies should start training their teams early on the value of...
Martech
Who's experience is the most important to focus on?
Customer
What is a PRFQ?
Press Release to be read by customer
Helps you look ahead think about what the customers care about
Clarifies what is happening and takes reader through your ideas
What did we consider is most important when learning and researching the martech industry in the future?
Be a lifelong learner
What is the main difference between a start-up and a big corporation when considering Martech?
Budget/Money
Long-lasting martech platforms will focus on ___ and ___
Business Impact & Customer Experience
How many years out should we be preparing for?
3-5
What is one of marketing's fastest growing functions?
Marketing operations
Attending Martech and Marketing __ can be beneficial to lifelong learning
Conferences
Project & Program management can help you identify...
Bottlenecks
What is the key way to not only continually improve your martech strategy, but also your business in general?
Think about customer experience
How often should we evaluate if we're meeting performance expectations?
Constantly
Name at least one reason for the growth of marketing operations
1. Proximity to data
2. Exposure to multiple areas of the business
3. Focus on execution
What is the benefit of a third-party audit?
objective fresh set of eyes and experience
What does PMP stand for in the PMP certification?
Project Management Professional
Name one question to ask yourself after acquiring prospects as customers.
*How are they using your products and services?
*How are they continually getting more and more return on their investment with you?
*Are they having a great experience?
*Are they sharing and telling others?