Teen Jobs
uncle's fragrance shop, lifeguard,
Sarju, Brian, Pro golf shop
Primary consumption surface for control users
Reels
(non-teens=Feed)
Finsta --one and two
1: Johnathan+
2: Rey
People's preference when referring to a subject: Interests or topics?
What is interest
Which control was thought to be a game changer in research?
What is Hide specific words
Job that teens primarily hire IG for
What is catching up with friends through Stories & Messaging
Teen likely hood to use Feed controls over GP
30%
(Fav and Following)
Users of this control reported being satisfied (or very satisfied) with Feed
What is Following
This control was seen as more "meaningful" than hide
What is Not interested
More clear to users and "familiar" as other apps us the term
The second most used control (on IG)
What is Favorites and Following
(1.5% among control users, used to be Snooze 2021)
After school tutoring--2 people and translations
Who are Rey and Brad, Odmaa
What social trend has lost traction among teens--now seen as repetitive and less interesting
What is BeReal or real time sharing
Follows 869 accounts--the largest for the team
Who is Rey
Stairs
How to rule over the 770 Broadway lunch crowd
users of this control have the lowest sentiment ranking--for both teens and non teens
What is Not interested
Cutting Hair and desert buffet server, diplomat and dressed up in party costumes at kid's parties
Who is Johnathan, Gabe, Zhenhui, Dima
True-False: Teens prefer ‘Connected Interests' edging out 'Family & Friends' content.
What is true
@cheddarini is my celeb
Who is Juliet
What is the primary Job-To-Be-Done for Feed?
What is catching up with close F&F and valued interests
The surface with the highest FOMO
What is Feed
Frozen dairy--ice cream and froyo (3)
Emily, Margot, Randy
What control can help teens explore identity, dive deeper into their interests?
What is Interest Pivot
The maximum number of people you can follow?
7500
What drives feelings of fairness / as important as ranking itself among our users
What is transparency
No more cat posts!
Hide specific words, not interested, Hide,