THIS FICTIONAL AUTO PARTS FIRM IS LOCATED IN RIDGELAND MISSISSIPPI. IT MAY ALSO BE THE BASIS FOR THIS PRESENTATION.
What is COOK-STEWART AUTO PARTS
100
COOK STEWART WILL IMPLEMENT A PUBLIC RELATIONS CAMPAIGN IN ORDER TO REGAIN COMPANY CREDIBILITY WHILE ENSURING POSITIVE RELATIONSHIPS WITH ITS EMPLOYEES, CONSUMERS, COMMUNITY, AND THE MEDIA.
What is THE PROBLEM-OPPORTUNITY STATEMENT?
100
THIS GOAL ONE STRATEGY WILL PROVIDE ALL CLIENTS WITH INFORMATION CONCERNING THE NEW ORGANIZATIONAL CHANGE
What is TRANSPARENT COMMUNICATION?
100
IF SALES INCREASE 10% IN THE NEXT SIX MONTHS THROUGH INTENSE PUBLIC RELATIONS CAMPAIGNING, THEN THIS HAS BEEN ACHIEVED.
What is GOAL ONE?
100
A COMMON SAYING AMONG PUBLIC RELATIONS PRACTITIONERS; REFERS TO THE MEDIA'S ABILITY TO SHAPE PERCEPTIONS
What is THE MEDIA IS THE MESSAGE?
200
COOK-STEWART AUTO PARTS' CURRENT PUBLIC RELATIONS CRISIS, INVOLVING ORGANIZATIONAL CHANGES AND POOR MEDIA RELATIONS; MAY ALSO BE CALLED "MIKE" FROM THE JERSEY SHORE.
What is THE SITUATION
200
TO REGAIN COMPANY CREDIBILITY AS A PRIME AUTO PARTS FIRM WITHIN THE NEXT SIX MONTHS
What is GOAL ONE
200
A PART OF TRANSPARENT COMMUNICATION; SENDING OUT A NEWS RELEASE TO ALL CONSUMERS REGARDING THE NEW VP OF OPERATIONS
What is TACTIC ONE?
200
A SUCCESSFUL RELATIONSHIP WITH THE MEDIA MEANS THAT THIS GOAL HAS BEEN ACHIEVED
What is GOAL TWO?
200
THIS COMPANY KNOWS A THING OR TWO ABOUT CRISES AND REPUTATION
What is JOHNSON & JOHNSON
300
CONSUMERS, EMPLOYEES, COMMUNITY, INVESTORS, MEDIA
What is TARGET PUBLICS?
300
OBJECTIVES - GOAL ONE
What is TO INCREASE AWARENESS OF NEW ORGANIZATIONAL STRUCTURE AMONG ALL CONSUMERS IN THE NEXT SIX MONTS; TO INCREASE ACCEPTANCE OF THE NEW ORGANIZATIONAL STRUCTURE AMONG ALL CONSUMERS WITHIN THE NEXT YEAR
300
ANOTHER GOAL ONE STRATEGY, USED TO REMIND CLIENTS WHY THEY CHOSE COOK-STEWART AUTO PARTS AS THEIR FIRM
What is ORGANIZATIONAL PERFORMANCE?
300
THIS SHOULD BE CONDUCTED TO ACHIEVE AN ACCURATE EVALUATION FOR GOAL THREE
What is A SURVEY AMONG ALL EMPLOYEES
300
THIS COMPANY DID NOT HANDLE THEIR PUBLIC RELATIONS PRACTICES WELL IN THE BEGINNING, AND IS NOT A MODEL FOR COOK-STEWART TO FOLLOW IF IT WANTS TO MAINTAIN ITS POSITIVE REPUTATION
What is TOYOTA
400
IN 2012, THIS COMPANY'S CEO STEPPED DOWN TO TAKE A JOB WITH A EUROPEAN COMPETITOR
What is T-MOBILE?
400
TO REPAIR THE COMPANY'S RELATIONSHIP WITH THE MAJOR NEWSPAPER AND ALL OTHER MEDIA OUTLETS WITHIN THE NEXT SIX MONTHS
What is GOAL TWO?
400
AN IMPORTANT TACTIC, USED TO PROMOTE THE COMPANY'S STANCE ON CONSUMER, EMPLOYEE, AND COMMUNITY RELATIONS
What is CREATING MISSION AND VISION STATEMENTS
400
THIS POPULAR AIRLINE IS KNOWN FOR ITS OUTSTANDING EMPLOYEE RELATIONS
What is SOUTHWEST AIRLINES
400
THE MOST IMPORTANT PUBLIC IN AN ORGANIZATION, LEARNED FROM SOUTHWEST AIRLINES
What is EMPLOYEES ARE A COMPANY'S MOST IMPORTANT PUBLIC
500
INTERNAL - COMPANY LEADERSHIP, MEDIA RELATIONS, NEW VICE-PRESIDENT OF OPERATIONS, EMPLOYEES
EXTERNAL - REPUTATION, FORMER VICE-PRESIDENT OF OPERATIONS, NEW CONSUMERS, COMPETITION
What is SWOT ANALYSIS
500
TO SECURE POSITIVE RELATIONSHIPS WITH EXISTING EMPLOYEES WITHIN THE NEXT SIX MONTHS
What is GOAL THREE?
500
AN INTERESTING TACTIC, USED TO ASSIST WITH ACHIEVING GOAL TWO
What is CREATE A "MEDIA DAY"
500
IF 85%-90% OF SURVEY RESPONSES ARE POSITIVE, THEN THIS GOAL HAS BEEN ACHIEVED