SEM
This is where you find both organic and paid listings on Google and Bing
SERP
Search Engine Results Page
This is a type of "spider" that scans your site pages for information
Cralwer
Each Time This User Visits Your Site a new [BLANK] is recorded
Sessions
WHAT IS THE CALCULATION: the percentage of people who have clicked on an ad that have been served the ad?
CTR = Clicks/Impressions
The "king" of all Search
"best headphones" is an example of what type of query
Informational Queries
True or False: You can have more sessions than users
True
WHAT IS THE CALCULATION: price you pay for each click in your pay-per-click
CPC = cost/clicks
This is the platform that helps create and maintain Paid Search Campaigns
Google Ads
Where do Organic Search Results Show up?
Search Engines Results Page - Below Paid Listings
Percentage of sessions in which a person leaves your website from the landing page without browsing any further
Bounce Rate
WHAT IS THE CALCULATION: the to pay for a specified action from a prospective customer
CPA - Cost Per Acquisition - Cost/Conversion
A grouping of 3 Headlines and 2 Description and 2 Path Lines form what?
Text Ad/Expanded Text Ad
3 Headlines - 30 characters Each
2 Description Lines - 90 Characters Each
Path - 15 Characters Each
Keywords, Content, Title Tags, Meta Descriptions, Alt Tags and Internal Links are examples of what?
On-Page Factors
This allows for extra insight into the primary dimension
Secondary Dimension
Good News or Bad News - ROI is increasing week over week
Good news!
A set of ad groups, ad, keywords bids that share a budget, location targeting and other settings lives in what?
Campaign
Named after a bird - what is Google's algroithm update that punishes sites for low quality and spammy backlinks
The Penguin Penalty
Bounce Rate has gone down, and Pages per session have gone up are examples of
Positive performance (Good News)
What is a single display of a particular ad on a web page?
Impressions