Words and Phrases
Types of Contracts
Approvals Matrix
Closed Won Process
Case Examples
100

What is OD and RD

Open Data and Relational Data


100

What is an CA? 

A Commercial Agreement. The main contract between Emarsys and the Customer. 

100

Waiving Overage

RVP and GVP

100

Which of these opps does DD not review? 

- SaasPackageAdvanced/ACont/18/Gibson 

- Serv/Acushnet 

- SAP_CX/305000125/AIC+Omni/1m/DTE

- SAP/Mobile+SMS+AIC+DEV/2m/ADP

SAP_CX/305000125/AIC+Omni/1m/DTE

100

"Top up of SMS message pool for Covetrus. $20,000 in messages. Start date in April"

What do you do? 

1. Download a fresh template from Confluence 


2. Download the signed CA for SF

200

What is 419 pricing?

The pricing model that was launched in April of 2019. This is a al a carte model 

200

What is an SO?

Service Order. A way to upsell or cross-sell 

200

Downgrading payment terms and billing terms

RVP Finance Director on behalf of the CFO

200

When is the first invoice date for an standalone SOW or an SOW tied to an SO?

In the month they signed 

200

"Mizuno’s last MSA was from 2022.  Working on renewal, requesting updated MSA to send with proposals for review."

What do you do?

1. Ask sales for expected ARR and expected contract length 

2. Once you have that send to legal for approval 

300

What is SAP Pricing?

SAP pricing is a pricing model that is a sku based model where all of the products are bundled 
300

What is an SOW?

Statement of Work. How to contract with the Emarsys Services team

300

Discouting AAP

GVP CS and CSO

300

The following Renewal Opp was submitted. What is missing? 

- Calc 

- Discount Approval 

- Customer signed Contract 

Countersigned Contract by Emarsys 

300

"Count and Alert Node recurring tech (custom solution) and implementation. Start date May 1, 2025. Services scoping still WIP and will be complete early next week."

What do you do? 

1. Wait for services to finalize the SOW

2. Ask what pricing tier they will be in per the cupp page 

3. Draft a Custom Solution SO 

400

What is a GAM?

Global Approvals Matrix

400

What is an Addendum?

A type of contract that allows you to modify already signed agreements

400

Development Account Trial 

RVP and Head of Deal Desk

400

Someone submits an opp with Contract start date of August in November. What do you do? 

Reject the opp and get the contract updated and re-signed 

400

"Hi Team,

Requesting your assistance with reviewing the paperwork for the tech and the implementation portions to enable the MAX AI package for the customer - Retail Apparel Group on a trial basis for the first 6 months. "

What do you do?

1. Check to see if Michael has approved a Max AI Trial 

2. Ask a DDA to get pricing for the upgrade 

3. See if services has approved the SOW

500

What is overage?

When a customer has used over the contracted allowance 

500

What is the difference between a CA/MSA and OF/GTC? 

CA/MSA are used for Emarsys paper customers where as OF/GTCs are used for SAP paper Customers 

500

Termination for Convenience Clause

RVP, COO, and CFO

500

The following opp was submitted on 419 pricing but the pricing model it SAP pricing. What do you do? 

Reject the opp and have them tag in Commercial Ops to fix the error 

500

"2+4 year contract with termination for convenience clause after Year 2

Variable volumes for each year with escalating price

SAP customer with DPA and GTC in place, Emarsys contract to point to these docs and not new ones" 

What do you do first? 

1. Tell sales we don't allow Termination for Convenience Clauses

2. We will begin contracting once pricing is approved 

3. We will need to get exceptional approval from Legal to reference GTCs and ask for the signed Cloud Order Form 

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