Marketing 101
The group of people to which you want to sell.
What is your primary audience?
The group of people you want to influence to do something, other than selling to
A document to guide an organization's professionalism and consistency in spelling, grammar specifics, pitch, fonts, etc.
What is a Style Guide?
Being trusted, professional, punctual, delivering results consistently regardless of what you are doing and with whom.
What is a positive personal brand?
Your end result or outcome(s) you set for a defined period of time.
What is a strategy?
A semi-fictitious representation of your ideal target market - primary audience
What is a persona?
Communicating with employees
What is internal communications?
A short statement, roughly 20 seconds, that tells someone who you are and what value you offer.
What is an elevator pitch?
Tools, channels, etc. you will use to achieve your end goal
What are tactics?
TOFU, MOFU and BOFU is used here
What is the sales funnel?
Staying for what you can give vs what you can get
What is employee engagement?
Eight steps are used and it creates a consistent and repeatable scientific approach.
What are the steps to scientific research?
Being inconsistent, unreliable, not following through, not valuing other people's time.
What are examples of a negative personal brand.
Paid, Earned, Shared and Owned marketing
Understand product/service and problem it solves, talk to sales people, review competitors, do research, etc.
Responsible for handling the media
What is media relations?
Legislation makes it virtually impossible to buy and email marketing or communications distribution list from anyone selling them?
What is CASL?
EQ
What is emotional intelligence?
Information Marketers create and share to inform and educate without being salesy or pushy.
What is Content Marketing?
Increase sales
What is the ultimate goal of Marketing professionals?
Knowing whether or not to register as a lobbyist
What is government relations?
Research that can be used to help determine a good spokesperson for the organization
What is the Edelmand Trust Barometer?
Our ability to be aware of and understand our own emotions can aid our awareness and understanding of the feelings of others, regardless of age or experience, and makes us better communicators, teammates, etc.
Why Emotional Intelligence (or EQ) is important.
Documents created to provide consistency and a format for future document creation.