History of CSR
P&G and Unilever
Solutions
Desired Culture and Structure
100
What was CSR first coined as?
What is Social Responsibility
100
The marketing scheme for Dawn dish soap related to this controversial tactic
What is Greenwashing
100
What is the REAL solution to stopping unethical behavior in organizations?
What is educating consumers on purchasing decisions
100
Which organizational structure is used for the template of an ethically-focused organizational structure?
What is organic structure
200
In 1967, what did Clarence Walton say was the essential ingredient of corporate social responsibility?
What is Volunteerism
200
The two controversial brands and marketing campaign causing controversy in Unilever
What is Dove's Self Esteem Fund and the Axe Effect
200
The first step in setting the basis of their ethical strategy is in?
What is defining their values
200
What is the characteristic adopted from the mechanistic structure that is needed for an ethically-focused organizational structure?
What is formalization of practices
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