Entrepreneurship
Document for investors
What is a business plan?
Value Proposition
Simple statement that summarizes why a customer would choose your product or service.
Interactive way we start most classes
In the News
December 9
Date of Business Pitch Competition (Virtual)
Baseball team's name
Boston Red Sox
Two sources of funding
Debt and Equity
Strengths and Weaknesses
What are two parts of SWOT that focus on internal capabilities?
Team who won the Marshmallow Challenge
Team Lion with 16" tower
Expandable cup holder
Sipflex
Who were the women's Beanpot Champions in 2025?
Northeastern Huskies
Lack of capital
Why do most business fail within first five years?
4 Ps of Marketing
What is Product, Price, Place, and Promotion?
Observation, Understanding, Ideation, Prototyping, Launch
Design thinking process
Making the service an experience
Crystal Car Wash
Mayor of Boston
Michelle Wu
Where many business ideas come from
Identifying a need or solving a problem
Possible customers that may be most receptive to product
Target market
Earned the most in the Food Truck Simulation
Jared with $37,263!
Urban and suburban drivers who commute regularly
Target market for Sipflex
A dessert that bears the city's name
Boston Cream Pie
Template used to identify key elements of a business
Business Model Canvas
Two sources of primary research
Surveys and interviews
Number of presentations in class
Six!
Values convenience and premium experience
Psychographic of Crystal's target customer
Sticky substance that killed 21 people in 1919
Molasses