Q&A
What is a type of intangible business property that is protected by law?
Trademark
Before an individual can follow verbal directions, they must first be ready to...
listen
A sporting goods manufacturer has spent $1 million on magazine advertising featuring well-known sports figures. As a salesperson, how should you use these promotions during a sales presentation?
To build customer confidence
When you make a mistake, the responsible thing to do is
admit it
Jack just had a job interview with the Hammond Company. What can Jack do to reinforce his interest in the position?
Write a follow-up letter or email and send it to the interviewer
What is a direct channel of distribution for consumer goods and services?
Producer to the ultimate consumer
One way for the audience to show that they agree with the speaker's opinion is by ___ the speaker
applauding
Brandon is a morning person, but he's trying to stay up late and finish some work for tomorrow, and he's not getting very far. Which time-management principle does he need to learn?
Know when and how you work best.
A liability that can't be quantified is known as a
externality
What is an expense considered to be a fixed cost
Insurance
How can a person determine their personal net worth?
Create a personal balance sheet
When writing qualitative survey questions, it is important to...
Avoid questions that result in a "yes/no" answer
Paulette works for a retail chain. She has been asked to determine if the retail chain should build another store in a remote but growing area of town. After obtaining the necessary information, what format should Paulette use to present her findings?
Formal report
The goal of penetration pricing is
boosting profit
Why is it important for marketing research to be objective?
So that the data gathered are not influenced by researchers' opinions
What does a business develop during the marketing planning process?
Strategies
Channel conflict is most likely to occur when channel members...
have different goals
Nike strives to bring innovation and inspiration to all athletes. This would be considered Nike's brand...
promise
When should an individual consider administering first aid to the victim in an accident situation?
When immediate treatment is essentia
Why is it important for a business to coordinate distribution with its promotional activities?
To guarantee a sufficient supply of advertised items
What type of promotion was used by companies that promoted the "Just Say No" campaign to discourage students from using drugs?
Institutional public service
One way that businesses can protect the privacy of their customers is to limit the number of employees who have access to the customers..
Nicole's boss has decided to cut Nicole's workload in half by reducing the number of tasks for which she is responsible. Her boss has diminished the __________ of Nicole's job.
scope
A salesperson who refuses to accept kickbacks or payoffs to make a sale is demonstrating __________ behavior
ethical
Hannah studied international business in college and has worked for various international corporations. Over the years, she met many businesspeople who did not understand how cultural differences affect their business relationships. Hannah decided to start her own consulting firm to advise businesspeople about the cultural issues that they may encounter when doing business overseas. Hannah identified a product opportunity on the basis of
personal expertise.