Kotter’s 8 Steps
Lewin's Model
PDCA Cycle
Risks
Resistance
100

What is the very first step in Kotter’s model?

Urgency

100

What are the three stages of Lewin’s model?

unfreeze - change - refreeze

100

What does PDCA stand for?

Plan, do, check, act

100

What percentage of projects fail globally, according to research?

70%

100

Which group loves change and adopts first?

innovators

200

Which step involves forming a group with enough credibility to lead change?

Coalition

200

Which stage prepares people by breaking old habits?

unfreeze

200

Which step tests changes on a small scale?

do

200

What is the #1 cause of project failure (57%)?

communication breakdown

200

What type of adopters are quick to adapt and influence others?

early adopters

300

Which step emphasizes celebrating small progress to build momentum?

Wins (Short Term Wins)

300

Which stage locks in new behaviors so they become permanent?

refreeze

300

Which step involves analyzing results and comparing with goals?

check

300

What percent of project failures are due to lack of planning?

39%

300

What group is cautious and slower to adopt change?

early or late majority

400

What step ensures improvements are reinforced and not lost?

Consolidate

400

In Lewin’s model, what step is applied when an accounting firm trains staff to use a new digital filing system?

change

400

Which step is about standardizing improvements or revising plans?

act

400

What percent of project failures are due to poor quality control?

35%

400

Name two common reasons why people resist change.

Fear, loss of power, mistrust, apathy, threats to expertise (any 2)

500

What is the final step where new practices are embedded into culture?

Institutionalized

500

What real-world object does Lewin’s model often use as a metaphor?

ice cube

500

In which step are objectives and responsibilities first established?

plan

500

What key lesson about project risks is emphasized in our discussion?

Technology alone won’t guarantee success — people and planning matter more.

500

What group of people are the last to accept change, often very skeptical?

laggards

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