Omnichannel Marketing
What is omnichannel marketing?
is a multi-channel approach focused on providing a seamless customer experience, whether the client is shopping online, in-store, or via mobile
What is a SWOT analysis
A strategic planning tool that helps you evaluate a business, project, or initiative by asserting its strengths, weaknesses, opportunities, and threats.
What groups does Crayola target?
Teachers, kids, artists, and parents.
How can Crayola ensure its success in the post-pandemic Market?
Who was Crayola founded by?
Crayola was founded by cousins Edwin Binny and C. Harold Smith.
Did Crayola utilize omnichannel marketing well prior to the pandemic?
No
What strengths does Crayola possess?
Strong brand recognition, a broad product line, and an established market presence.
What segments became attractive to Crayola post-pandemic?
Parents and teachers, specifically for a creative educational at-home tool.
Through collaboration with online educational tools, expanding e-commerce, and focusing on product sustainability.
What year was Crayola founded
1885.
Why was Crayola forced to utilize omnichannel marketing?
The Covid-19 pandemic
What weakness does Crayola possess?
Dependence on retail channels and limited digital engagement prior to the pandemic.
What were Crayola's segmentation changes?
Digital allows Crayola to cater more specifically to segments through online platforms. This creates opportunities for targeted campaigns.
How can Crayola refuel its business?
Through continuing to increase digital content offerings to engage with users remotely.
Who did Crayola become a subsidiary of in 1984?
Hallmark Cards Inc.
What marketing did Crayola heavily rely on pre-pandemic?
Retail store and partnerships.
What opportunities does Crayola face?
Growing demand for educational and creative supplies for at-home learning, potential partnerships with online educational platforms, and the ability to develop products aligned with remote learning.
Why would Crayola target teachers post-pandemic?
They may value Crayola's digital resources for online learning.
How can Crayola maintain relevance post-pandemic?
By continuing to innovate and meet changing customer needs.
What is the "Crayola Experience" portion of Crayola's brand portfolio?
How did Crayola expand its e-commerce capabilities during the pandemic?
They created an integrated approach that allowed customers to receive the same information regardless of digital and physical purchases.
What threats does Crayola face?
Increasing competition from digital entertainment platforms and the risk of market saturation in basic art supplies.
Parents may see Crayola as a supportive tool for at-home learning.
How can Crayola solidify its position?
Through emphasizing their role in creativity, education, and fun for all ages.
What was Crayola's first product?
A box of eight wax crayons.