Campaign Stages
Planning a Campaign
Social Media Funnel
Campaign Project Management
Campaign Strategies & Tactics
100

There are this many essential stages over the life of the campaign.

What is Five?

100

Gathering appropriate data for a successful social media campaign.

What is Planning a Campaign?

100

During this phase, you are trying to reach a target audience so they will view your content.

What is Exposure?

100

A social media campaign is managed by this person.

What is a Project Manager or Campaign Manager?

100

What are these basic types that you can post to a social media site; Text, images/graphics, media, links and curated or shared.

What is Content?

200

The preparation and this stage often overlap or run concurrently.

What is Planning?

200

A social media campaign statement that is the concept idea for the campaign. 

What is a Campaign Mission?

200

During this phase, something changes that trigger audience member to have a want or need for your product or service.

What is Consideration?

200

The project manager is responsible for goals, gathering data, deciding metrics, selecting team members, monitoring progress and having start and end dates. 

What is Project Management Essentials?

200

This strategy should include; how often you post, the days of the week, times of the day, and day/time that platforms will provide real-time conversations.

What is Timing?

300

This stage involves building custom content and curating content from other sources.

What is Development?

300

Before starting your social media campaign, you need to clearly define your objectives.

What are Campaign Goals?

300
During this phase, the audience member makes their decision to buy your product.

What is Action?

300

This is a way to plan content postings and engagement activities on social media platforms.

What is an Editorial Calendar?

300

This is a text link, button or graphic that encourages the user to click to perform an action. 

What is a Call to Action? CTA?

400

This stage your team will monitor and measure the metrics to assess the progress.

What is Measurement?

400

A social media campaign often targets a very specific group of people.

What is Target Personas? Or Audience?

400

During this phase, it keeps the business going.

What is Retention? 

400

Some common forms used for most social media campaigns; budget, work schedules, campaign plan, content guidelines and communication. 

What is Campaign Documents and Reports?

400

This strategy integrates entertainment or competition mechanisms into social media sites.

What is Gamification?

500

This is created after you analyze the campaign, to see what worked and what didn't.

What is a Summary Report?

500

You must also research how each persona interacts with social media sites?

What are Target Platforms?

500

There are this many phases in the Social Media Funnel.

What are Eight?

500

What does "Status-based" or "Task-based" refer too?

What is the Workflow?

500

This strategy uses words, phrases or hashtags to retrieve information on social media platforms.

What is Keywords?

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