Web Page Terminology
What is market research?
Market research is collecting and analysing information to help businesses understand customers, competitors, and market tren
What is product testing in market research?
Testing a product with a small group of customers before launching it widely.
What is the purpose of a homepage?
It is the main page that welcomes visitors and gives an overview of the website.
What is the difference between legal and ethical issues in business? Provide an example for an extra 50 points!
Example: Paying workers unfairly might be legal but is not ethical.
What does ISP stand for, and what does it do?
ISP stands for Internet Service Provider. It is the company that provides internet access (e.g., BT, Virgin Media).
How does market research help a business understand its customers?
It helps by gathering customer opinions, buying habits, and preferences to improve products and services
Why do businesses use focus groups when developing new products?
Focus groups provide direct customer feedback to help businesses improve the product before launch
Why is it important to use consistent colours and fonts on a website and what is a consistent style applied across different mediums called?
It makes the website look professional and easier to read, improving user experience?
What is functionality in web design, and how can it be improved?
Functionality is how well a website works for users. It can be improved by:
✅ Making buttons and links easy to find and use.
✅ Ensuring the website works on all devices (mobile-friendly).
✅ Reducing broken links and slow-loading pages.
✅ Adding clear navigation menus to help users find what they need.
Why are cookies used on websites? Name one advantage and one disadvantage.
Cookies store user information to improve experience (e.g., remembering logins). Advantage: Faster browsing. Disadvantage: Privacy concerns.
How does social media help businesses track customer sentiment?
Businesses can monitor discussions, reviews, and complaints to see how customers feel about their products. Provide an example?
How does market research help a company set the right price for a product?
It compares competitor pricing, finds out what customers are willing to pay, and ensures profitability
What are three essential pages most business websites should have?
What is Moe’s choice of hot drink?
Hot Chocolate
How do web authoring tools help in web development?
Web authoring tools (e.g., Wix, WordPress) help users create and edit web pages without needing to write code
Give an example of a company that changed a product because of negative customer feedback. What happened?
Coca-Cola launched New Coke in 1985, but customers hated the new taste. Due to backlash, Coca-Cola quickly brought back the original formula
Explain how identifying a market gap can help a business create a successful product.
If no one else is offering a product that customers need, a business can fill that gap and become the market leader. Example: Tesla identified a gap in the electric car market before it became mainstream.
How can a business improve its SEO (Search Engine Optimisation) through web design? Give at least two ways and explain how they help.
Using Clear and Simple Navigation – Search engines like Google prefer websites that are easy to navigate. If a site has clear menus and links, it helps both users and search engines understand the site better.
Making the Website Mobile-Friendly – More people use phones to browse, and Google ranks mobile-friendly websites higher. If a website adjusts to different screen sizes, it will have a better chance of ranking well in search results.
Fast Loading Speeds – If a website takes too long to load, people will leave quickly, which hurts SEO rankings. Businesses can compress images, reduce unnecessary code, and use fast hosting to improve speed.
Using Headings and Keywords Correctly – Search engines scan web pages to understand what they are about. Using H1 for titles and H2 or H3 for subheadings, with keywords related to the business, helps Google rank the page higher.
Fast Loading Speeds – If a website takes too long to load, people will leave quickly, which hurts SEO rankings. Businesses can compress images, reduce unnecessary code, and use fast hosting to improve speed.
Using Headings and Keywords Correctly – Search engines scan web pages to understand what they are about. Using H1 for titles and H2 or H3 for subheadings, with keywords related to the business, helps Google rank the page higher.
What is the worst business idea you can think of?
"A restaurant where customers have to cook their own food... but still pay full price!"
Give an example of a website that has been negatively impacted by poor navigation tools. Explain what went wrong and how it could have been improved.
One example is MySpace. It had poor navigation and an overly cluttered interface, making it difficult for users to find content. Facebook improved upon this by offering a cleaner design and better navigation. MySpace could have improved by simplifying menus, using clear labels, and reducing unnecessary elements.
Many companies use predictive analytics to understand customers before they buy. Give an example of a business that does this and explain how
Many companies use predictive analytics to understand customers before they buy. Give an example of a business that does this and explain how.Amazon uses AI and past purchase data to predict what customers might want to buy next. This helps Amazon personalise recommendations and increase sales.
Give an example of a company that successfully expanded into a new market. What research did they do beforehand?
Netflix started with DVD rentals but expanded into streaming after seeing that customers preferred online content. They researched internet speeds, competitor services, and content demand before launching
Give an example of a website that failed because of poor design. What mistakes were made, and how could they have improved
Yahoo! lost users because its homepage was too cluttered with ads and content, making it slow and confusing. Meanwhile, Google’s clean and simple design made it more user-friendly. Yahoo! could have improved by reducing clutter, focusing on speed, and making navigation easier
1. (Disney Trivia - Frozen ❄️): In Frozen (2013), the trolls sing "Fixer Upper" when trying to set up Kristoff and Anna. What is the name of the troll elder who leads the song and gives Anna advice about love?
2. (Anime Alternative - One Punch Man 👊): In One Punch Man, what is the name of the only character who has ever dodged a punch from Saitama in battle?
1.Grand Pabbie – He is the wise leader of the trolls and also the one who healed Anna’s head injury when she was a child.
2. Speed-o'-Sound Sonic – He is a highly skilled ninja who prides himself on his speed. However, even though he dodged one punch, he was still completely outmatched by Saitama.