Digital Graphics
What is a Raster Graphic?
A raster graphic is made up of a collection of tiny, uniformly sized pixels, which are arranged in a two-dimensional grid made up of columns and rows. When expanded, they do not maintain their quality. Another name for them in "Bitmap Graphics."
Define and explain the characteristics of a Serif Font.
A Serif Font is characterized by having small strokes or extensions, called serifs, at the ends of the main strokes of the letters. They are typically used in more formal applications, or for longer body text.
What is Aperture?
Aperture literally means "opening" in Latin! It is the opening in your camera lens that lets in light. The bigger your aperture, the narrower your range of focus in a photo will be.
What is the difference between a Destructive and a Non-destructive edit?
A Destructive edit changes an image or asset permanently, and cannot be reversed or changed. A Non-destructive edit is an editable change or effect applied to an image that does not permanently change the original file.
What is the difference between CMYK and RGB, and when is each used?
RGB - Red, Green, and Blue to make all colors. Used in Digital Formats.
CMYK - Cyan, Magenta, Yellow, Black to make all colors. Used in Print Formats.
What is a Vector Graphic?
Use mathematical formulas to define lines, points, curves, and other attributes, do not lose clarity when viewed up close or zoomed in, best type of graphic for printing in large scale.
Define and explain the characteristics of a Sans-Serif Font.
A Sans-Serif Font is a typeface that doesn't have small lines or extensions at the end of strokes, also known as serifs. The word "sans" comes from the French word meaning "without." These fonts are typically used in more casual applications, or in cases where legibility needs to be very high, like on a billboard or street sign.
What is Shutter Speed?
Shutter Speed is literally the speed that the shutter in your camera opens and closes when you take a photo. The longer the shutter is open, the more light gets in, and also the more chance you have for a blurry photo.
Name 5 different tools you can use to select something in Photoshop.
Object Selection Tool
Quick Selection Tool
Magic Wand Tool
Lasso Tool
Magnetic Lasso Tool
Polygonal Lasso Tool
Marquee Tool
Magnetic Lasso Tool
Select Color Range
What is the "Rule of Thirds?"
Placing the subject matter in an image along 1/3 Grid Lines, to draw the human eye to your subject matter.
What are the characteristics of a JPG file?
Most common graphic file format, full color graphic format (16.7 million colors) with a relatively small file size.
What was the first style of Sans-Serif fonts called?
Grotesque
What is ISO?
ISO stands for "International Standards Organization." ISO in a camera is how sensitive your camera is to light. The higher the ISO, the more sensitive to light your camera is!
Describe what "Selection" or "Selecting" does in Photoshop.
Selecting allows you to isolate part of an image, so that you can edit only the part that you have selected.
Copyright - Gives creators control over how their work is used, and requires permission from the creator to use copyrighted work.
Creative Commons - Allows creators to grant permission to others to use their work in certain ways
What are the characteristics of a PDF file?
PDF stands for Portable Document Format, a versatile file format developed by Adobe that allows for the presentation and exchange of documents in a consistent way across different platforms and applications. PDFs are designed to preserve the formatting and layout of a document, ensuring it looks the same regardless of the software or hardware used to viewit.
Name at least 3 Photoshop Layer Effects that you can use to make Typography stand out of "pop."
Inner Glow, 3D Effect, Drop Shadow, Warp, Mask Through, Stroke, Bevel, and so much more!
Which can focus on a subject that is further away, and why?
300mm or 55mm lens?
300mm. The longer the focal length of the lens, the farther the lens can zoom and focus on a subject.
Define "White Balance" and how it relates to a "Histogram."
White Balance is balancing the tones in an image to have pure white and pure black, and adjusting the other tones accordingly to create a balanced image with good depth. A histogram is a graph that shows a visual representation of pure black and pure white in an image.
Define Leading, Tracking, and Kerning.
Leading - the vertical space in between lines of text
Tracking - Adjusting the spacing between all letters in a word or sentence evenly
Kerning - the spacing between individual letter pairs
What are the characteristics of a Camera Raw (.CR2) file?
A RAW file is essentially a digital negative. A RAW file is unprocessed, but it also contains much more data than a traditional JPEG. Because RAW files are very large and contain more data, they have a wider range of possibilities for editing.
Why is a Serif Font better for long-form body text?
The Serifs help your brain track the small differences between letters, helping you read faster and more fluidly.
Describe Warm and Cool Lighting, and explain how it relates to the Kelvin Scale.
Warm Lighting - Whites are more yellow, conveys happy, calm, cheery tones.
Cool Lighting - Whites are more blue, conveys sadness, sterile, cold, etc.
As the Kelvin Scale increases, the whites become whiter until they are almost blue.
Describe "Masking," and how White, Black, and Gray behave on a mask.
Masking is a technique in Photoshop that allows parts of an image or layer to be concealed, in order to show layers that are below it. White reveals what is on the layer, Black conceals what is on the layer, and Gray creates a see-through or opaque effect on the layer.
Define all of the following:Project Scope, Mood Board, Mock-Up, Budget, and Project Deliverables
Project Scope - a schedule that outlines the work required to complete a project
Mood Board - a collection of objects, images, etc. that is assembled and used as inspiration
Mock-Up - a Rough Draft that exemplifies a Final Design before Final Production
Budget - a list of expected expenses for a project
Project Deliverables - products or services that are produced to complete a project