Digital Graphics
What is a Raster Graphic?
A raster graphic is made up of a collection of tiny, uniformly sized pixels, which are arranged in a two-dimensional grid made up of columns and rows. When expanded, they do not maintain their quality. Another name for them in "Bitmap Graphics."
Define and explain the characteristics of a Serif Font.
A Serif Font is characterized by having small strokes or extensions, called serifs, at the ends of the main strokes of the letters. They are typically used in more formal applications, or for longer body text.
What is Aperture?
Aperture literally means "opening" in Latin! It is the opening in your camera lens that lets in light. The bigger your aperture, the narrower your range of focus in a photo will be.
Describe the characteristics and tone of Front Lighting.
The subject is lit directly from the front, which creates a shot without shadows. The tone of these images is usually bright, cheery, and straightforward.
What is the difference between CMYK and RGB, and when is each used?
RGB - Red, Green, and Blue to make all colors. Used in Digital Formats.
CMYK - Cyan, Magenta, Yellow, Black to make all colors. Used in Print Formats.
What is a Vector Graphic?
Use mathematical formulas to define lines, points, curves, and other attributes, do not lose clarity when viewed up close or zoomed in, best type of graphic for printing in large scale.
Define and explain the characteristics of a Sans-Serif Font.
A Sans-Serif Font is a typeface that doesn't have small lines or extensions at the end of strokes, also known as serifs. The word "sans" comes from the French word meaning "without." These fonts are typically used in more casual applications, or in cases where legibility needs to be very high, like on a billboard or street sign.
What is Shutter Speed?
Shutter Speed is literally the speed that the shutter in your camera opens and closes when you take a photo. The longer the shutter is open, the more light gets in, and also the more chance you have for a blurry photo.
Describe the characteristics and tone of Side Lighting.
Subject is lit from the side, creating harsh shadows. Typically a more serious, somber tone.
What is the "Rule of Thirds?"
Placing the subject matter in an image along 1/3 Grid Lines, to draw the human eye to your subject matter.
What are the characteristics of a JPG file?
Most common graphic file format, full color graphic format (16.7 million colors) with a relatively small file size.
What was the first style of Sans-Serif Fonts called?
Grotesque
What is ISO?
ISO stands for "International Standards Organization." ISO in a camera is how sensitive your camera is to light. The higher the ISO, the more sensitive to light your camera is!
Describe the characteristics and tone of Back Lighting.
Subject is lit from behind, creating either a Halo Effect or a Silhouette. These images are typically more positive, heroic, and intense.
Copyright - Gives creators control over how their work is used, and requires permission from the creator to use copyrighted work.
Creative Commons - Allows creators to grant permission to others to use their work in certain ways
What are the characteristics of a PDF file?
PDF stands for Portable Document Format, a versatile file format developed by Adobe that allows for the presentation and exchange of documents in a consistent way across different platforms and applications. PDFs are designed to preserve the formatting and layout of a document, ensuring it looks the same regardless of the software or hardware used to viewit.
Name at least 3 Photoshop Layer Effects that you can use to make Typography stand out of "pop."
Inner Glow, 3D Effect, Drop Shadow, Warp, Mask Through, Stroke, Bevel, and so much more!
Which can focus on a subject that is further away?
300mm or 55mm lens?
300mm. The long the focal length of the lens, the farther away is can focus on a subject.
What is the difference between Soft and Hard Lighting?
Hard Light is strong and harsh, and creates strong, high-contrast shadows.
Soft light is more diffused and creates softer shadows.
Define Leading, Tracking, and Kerning.
Leading - the vertical space in between lines of text
Tracking - Adjusting the spacing between all letters in a word or sentence evenly
Kerning - the spacing between individual letter pairs
What are the characteristics of a Camera Raw (.CR2) file?
A RAW file is essentially a digital negative. A RAW file is unprocessed, but it also contains much more data than a traditional JPEG. Because RAW files are very large and contain more data, they have a wider range of possibilities for editing.
Why is a Serif Font better for long-form body text?
The Serifs help your brain track the small differences between letters, helping you read faster and more fluidly.
What is White Balance on a camera?
White balance is a camera setting that establishes the true color of white. This produces a baseline from which all other colors are measured. White may not appear “white” under all lighting conditions, so this helps correct it.
Describe Warm and Cool Lighting, and explain how it relates to the Kelvin Scale.
Warm Lighting - Whites are more yellow, conveys happy, calm, cheery tones.
Cool Lighting - Whites are more blue, conveys sadness, sterile, cold, etc.
As the Kelvin Scale increases, the whites become whiter until they are almost blue.
Define all of the following:Project Scope, Mood Board, Mock-Up, Budget, and Project Deliverables
Project Scope - a schedule that outlines the work required to complete a project
Mood Board - a collection of objects, images, etc. that is assembled and used as inspiration
Mock-Up - a Rough Draft that exemplifies a Final Design before Final Production
Budget - a list of expected expenses for a project
Project Deliverables - products or services that are produced to complete a project