The Creative Strategy
Campaign Themes
Brand Image
Word Scramble
100
Young's model of the creative _____ contains 5 steps.
What is process
100
Just Do it.
What is Nike
100
Based on the development of a strong memorable identity for the brand
What is Image advertising
100
cetiarivty
What is Creativity
200
_______ _______ gained popularity after successful campaigns such as Saturn, Nike, and "Got milk?"
What is Account Planning
200
Breakfast of Champions.
What is Wheaties
200
Company that uses cavity prevention to position its product
What is Crest
200
avdreistngi
What is Advertising
300
In the creative strategy, one of the parts of making advertising messages is to communicate the campaign's ______ theme.
What is central
300
Where's the beef?
What is Wendy's
300
Why do People wear designer jeans or spend more to wear Ralph Lauren Polo
What is the brands image
300
cmapigna
What is Campaign
400
______, is the first step in the Graham Wallas approach to the creative process.
What is Preparation
400
We try Harder
What is Avis
400
What is hard to find, but always there and once it is found it is the most interesting and believable of all advertising appeals
What is Inherent Drama
400
prepscetveis
What is Perspectives
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