Digitally speaking
Measured in PPI or DPI, this term refers to the detail of an image
What is Resolution?
Developed by Adobe, this file type can be universally downloaded and viewed by any computer
What is a PDF?
A term that means to seek information or advice from someone with expertise in a particular area
What is a Consult?
This type of logo relies on custom typographic treatment of text to illustrate a brand
What is a Wordmark?
This term refers to a single creative agency responsible for all the services that a business might need
What is Agency of Record?
This is a 3-word acronym for a comprehensive content management solution for building websites, mobile apps and forms
What is AEM?
These types of graphics use math to display images and can be scaled without losing quality
What is Vector?
This word means the size of an object in relation to another object
What is Scale?
In website design, this term describes a large banner image at the top of a page
What is a Hero?
This term used in design means any range of colors in which a style or design is available
What is a Colorway?
A fluid and flexible layout that adjusts according to screen size to optimize browsing experience
What is Responsive?
These Graphics are composed of pixels aligned on a grid, where each pixel is assigned a color value
What is Raster?
This technical term refers to the basic foundation for development and support of hardware and software
What is a Platform?
The organization of elements by level of importance
What is Hierarchy?
The appearance of things relative to one another as determined by their distance from the viewer
What is Perspective?
The collection, measurement, analysis, visualization and interpretation of digital data illustrating user behavior
What is Analytics?
A system that stores, shares and organizes digital assets in a central location
What is a Digital Asset Manager or DAM?
This is a small picture of an image or page layout
What is a Thumbnail?
This term means custom made exclusively for a particular use, customer or specification
What is Bespoke?
This is a term for an intentionally misrepresented proposition or design that's intended to be knocked down to provoke the generation of a new and better proposition
What is a Strawman?
This term refers to a roadmap to the most important parts of websites that should be visually consistent across all pages
What is Navigation?
This term refers to software used to manage the creation and modification of digital content.
What is a Content Management System or CMS?
The arrangement or placement of visual elements in a piece of artwork
What is Composition?
A term used in marketing to mean products or strategies that stay relevant over a long period of time
What is Evergreen?
The distance between nearest and farthest objects that are in acceptably sharp focus in an image
What is Depth of Field?