Graphic Design Basics
This color model is used for print design.
What is CMYK?
This short-form video platform popularized trends like lip-syncs and challenges
What is TikTok?
“Just Do It” is the slogan for this brand.
What is Nike?
This is a company's visual symbol or mark.
What is a logo?
This metric tracks how often users interact with your post.
What is engagement?
The principle of design that refers to the visual weight of elements.
What is balance?
Vertical video formats are best suited for this device.
What is a smartphone?
“I Am Canadian” was a famous ad for this beer company.
What is Molson Canadian?
A brand’s tone of voice refers to this type of communication.
What is verbal or written messaging?
Stories and Reels are native features to this platform.
What is Instagram?
The space between lines of text is called this.
What is leading?
This technique involves speeding up footage to show a process over time.
What is time-lapse?
“Discover Ontario” is an example of this type of campaign.
What is a tourism campaign?
This document outlines how a brand should look and sound.
What is a brand style guide?
This term refers to paying to promote content online.
What is sponsored or paid media?
Serif fonts are typically used for this type of content.
What is print or long-form reading?
The trend of using auto-captions in social videos is meant to improve this.
What is accessibility or engagement?
The “Thank You, Mom” campaign is associated with this global event.
What are the Olympics?
These three elements form the "brand triangle": message, visual identity, and this.
What is audience perception?
A/B testing helps marketers determine this.
What is which version performs better?
This software is Adobe’s go-to for vector design.
What is Adobe Illustrator?
“Talking head” videos are most often used in this type of content.
What are interviews or explainer videos?
Dove’s “Real Beauty” campaign was notable for challenging this industry standard.
What is unrealistic beauty standards?
A successful rebrand often involves both design and this.
What is strategy?
UGC stands for this type of content.
What is User-Generated Content?