Lightbox
Team Facts
Highlights
Lessons Learned
The Future
100
This approval odds definition is the combination of two words, one being the opposite of in, and the other being the opposite of sitting
What is outstanding?
100
This Owned team member couldn't speak any language fluently until they reached 5 years of age.
Who is Claire?
100
In this month in 2021, PL Owned revenue surpassed $25M.
What is June?
100
This "money-maker" led to a temporary shortfall of PL email revenue
What is Credit Karma Money?
100
The act of tailoring a service or a product to accommodate a specific individual or group
What is personalization?
200
This year saw the rise of the #metoo movement and the launch of Lightbox
What is 2017?
200
Name of Hunter's dog
Who is Loki?
200
These two numbers, the first is 2n+1 the second are the % incrementality of Personal Loans and Cards stories, respectively.
What are 18% and 37%?
200
The seasonal movement of animals from one habitat to another or a slowdown in creating new initiatives
What is a migration?
200
This trait is the creative positioning for certainty in 2022 for Credit Karma
What is Confidence?
300
This financial company was the first to launch on Credit Karma's Lightbox platform
What is Fairsquare Financial?
300
Laura's dog's name, pictured right
Who is Ernie?
300
This restructuring of the stories feed led to a huge win for Personal Loans, but a loss for Auto Insurance
What is the "Zones" experiment?
300
A specialist branch of Ireland's national police force or a moniker to describe how often a group uses Credit Karma, that saw weakness in Summer 2021.
What is SDU?
300
A term to describe reinforcing confidence by showing how other members like them are doing
What is social proofing?
400
This partner, not on Lightbox, was also the victim of over 300 stagecoach robberies in the 1800s
What is Wells Fargo?
400
The PL Owned team added this number of new team members (contractors included) since COVID began.
What is 4?
400
This experiment led to a big increase in Personal Loans revenue
What is rank collapse?
400
Stories with similar content could show up in the same feed if these guidelines are not followed correctly.
What are topic rules?
400
This initiative in collaboration with Recs and PL product will eliminate dashboard offers from the front page
What are offer stories? What are offers in containers?
500
The first PL Easy Apply Partner
What is Upgrade?
500
This PL team member used to think fireflies were tiny spaceships with tiny aliens inside when they were little.
Who is Mariam?
500
Our top TOF subject line includes these two lightbox powered personalizations
What are borrowing power and Outstanding Approval Odds?
500
Something you might find on an NBA jersey and no longer need partner legal approval for emails.
What are partner logos in email?
500
we can't make money from it directly, and yet the PL Owned team thinks it will be the big unlock in 2022.
What is the lifecycle marketing? also accepted: What is engagement marketing?