Crisis Scenario Levels
The number of levels of crisis scenarios.
What is 3?
This internal communication channel is used to create leader awareness of a disruption or crisis.
What is the Leadership Centre?
This tool can quickly and easily be used to send a mass communication to all users at Conexus.
What is email?
This team has frequent touchpoints with members after regular business hours.
Who is MCC?
In the most serious crisis, either one of these individuals will serve as the spokesperson.
Who is the board chair or CEO.
The year 2020 marked the beginning of this level 3 crisis scenario.
What is a pandemic?
This team is responsible for monitoring and analyzing disruptions in real time.
Who is the Business Continuity Planning Committee?
Conexus employees can click on this button on the myConexus home page to report an incident.
What is the emergency button?
There are multiple ways to reach this group of stakeholders in a crisis including email, website and social media.
Who are Conexus members?
In the event of a loss of Internet access, physical copies of the crisis communications box are located here.
What is the IT equipment and storage room at College Avenue?
This level 2 scenario may involve someone who is wearing a balaclava to hide their identity.
What is a robbery or hostage taking?
In times of crisis, these teams can create key messages.
Who is EC and/or Marcomm?
Effective crisis communications programs employ these communications tools.
What is multiple and/or layered?
The Community Engagement team is the first touchpoint for this group of stakeholders.
Who is the media?
During a crisis, support should be given to this group of stakeholders because they are the first line of contact with our members and the public.
Who are Conexus employees?
A level 1 scenario may require this type of notification.
What is a Helpdesk notification?
This internal tactic is used on the myConexus home page to draw extra attention to a disruption or crisis.
What is a flag?
What is social media?
This group of stakeholders should be informed of a crisis via the CEO or CTO.
Who are the board of directors?
Pens, paper, letterhead and post-it notes are just a few of the items you would find in this.
What is a crisis communications box?
This level 2 scenario requires internal and external messages and begins with the digital banking lead sending an email to the Conexus outages group.
What is a large service or product disruption?
A blizzard at Assiniboia branch requires this type of crisis response.
What is a Helpdesk notification to MCC & P & F?
This mass communication tool will send a text and/or phone call to a select internal audience.
What is Send Word now?
This group of external stakeholders should be informed of a crisis or disruption by executive leadership.
Who is the credit union system?
These types of messages will get us through initial inquiries during a disruption or crisis, letting members know we're working on the issue.
What are holding messages?