Commercial
Who is the main character in this commercial?
Kendall Jenner
What is Public Relations?
The relationship between organizations and their publics.
What is Media Relations?
The process of generating publicity.
Who publicly apologized?
Pepsi
Why is it important to have GOOD public relations?
Whatever information shared about the organization/individual is positive and creates a better brand image.
Why is it important to have GOOD media relations?
Journalists and reporters spend time gathering ACCURATE information.
What is the significance of the color blue?
It is the color of Pepsi
Why does delivery matter in a crisis?
How you deliver your content should a positive slant to it! A PR Team creates an apology on behalf of Pepsi and puts it out to the media in a timely manner.
What is an example of outdoor media?
What color is Kendall Jenner's hair in the beginning of the video?
She is wearing a Blonde wig.
What is one of the 4 PR Strategies?
Build relationships with journalists,
Establish an online presence,
Measure results,
Monitor and respond to feedback
What is one of the 4 advertising strategies?
1. Print
2. Digitial
3. Outdoor
4.Broadcast
Why would this commercial be categorized as a crisis?
The commercial was scrutinized online by social media users and fans of both Pepsi and Kendall Jenners for the insensitive timing and portrayal of protesters. The damage was so bad that the commercial was pulled from air.