Types of Crises
The ABC Company manufactures its product in a factory in Florida. A big storm has hit the factory in Florida and wiped out a good chunk of their inventory, including products that were supposed to ship to The ABC Company. For ABC, what type of crisis is this?
External
Crisis breaks out at Empire Burger Joint. Over 50 customers have gotten sick after eating their burgers and forces them to shut down until they figure out the root. The 50 customers are all very angry and begin to come together in efforts to seek respirations for their sickness. As the crisis management team meets, who is an important member that needs to be involved to help combat any severe penalties?
Legal counsel/attorney
Emergency services and first responders belong to which cycle?
Response
Which fashion brand recently was called out for racism in their campaign?
A. Zara
B. H&M
C. Hollister
D. Forever 21
B. H&M
Company 123 is under new ownership and management. The new management has plans to expand all over the United States under a short amount of time and also pouring millions of dollars into this project. The accounting department noticed that a large amount of money has been going out but not that much coming in. This makes the company vulnerable to becoming bankrupt. What type of crisis is this?
Internal
Donna’s Bakery is big on cost efficiency, as they save a ton of money on their supplies through their reliable supplier. Their supplier gets shut down due to a mold outbreak and leaves Donna’s Bakery in a state of crisis. In Donna’s Effort to save her cost efficiency and her business, which team member should she engage from her Crisis Management Team?
Finance/Accounting
Developing and implementing a plan in your business or community to reduce your risk to hazards are examples of ________________
Mitigation/Resolution
Which food franchise recently experienced a crisis when an employee revealed how their food is prepared to the public?
A. Taco Bell
B. Popeyes
C. Dominos
D. Panera
D. Panera
In the years 2007-2009, during the recession, The ABC Company had to release a number of employees because the recession has hit them hard. This was an external crisis. True or False?
True
Trident Bank is currently experiencing a bank robbery. OMG, Big Crisis. Luckily, they have a crisis management plan in place, but all of the bank tellers and bankers are in a panic mood and are useless. Which member of the crisis management team should be a first responder by contacting the authorities if the opportunity arises?
Security
Proper maintenance and training of emergency services are what part of which cycle?
Preparedness
What industry did the California wildfires affect the most?
A. Textile
B. Tourism
C. Wine
D. Cattle
C. Wine
In 1993, a person accused Pepsi of finding a syringe in a can of Diet Pepsi which caused mass outrage and further 50 more reports of this kind of incident. Turns out that all the incidents were completely fabricated. Pepsi ran a 4-part video campaign showing their process along with finding the video of a woman putting the syringe in her can while the shopkeeper wasn't looking. Pepsi's sales dropped 2% in the month and bounced back in the next. This could've drastically affected their reputation. This was an external crisis. True or false?
True
Binge Eats Restaurant is undergoing a crisis that is becoming viral. Supposedly an employee shouted out racist comments to a customer and the news got out. This headline hit the news and social media rapidly and began to decrease its customer volume immediately. Although the restaurant has already terminated the employee and also have taken corrective actions towards the situation. Which member of the Crisis Management Team should be called upon to help save Binge Eats’ image?
Public Relations
Repairing, replacing or rebuilding property are examples of _______________
Recovery
Which company is considered the best in crisis management?
A. Starbucks
B. Chipotle
C. Whole Foods
D. Zappos
A. Starbucks
The Volkswagen Group scandal started when the company admitted to fitting 11 million cars worldwide with a 'defeat device' to fool emissions tests, leading to the resignation of its CEO, more than a third of its share price value being wiped off the stock market and the loss of public trust. What kind of crisis is this?
Internal
Freestyle Printing Corp. is undergoing a crisis and seem to be hitting a dead-end for resolution. The current employees and stakeholders have been meeting for months trying to come up with solutions to get them through their period of crisis, but no one seems to have any answers inside the company. Who should the corporation call upon to better assist them in their efforts?
Outside Consultant
Developing, adopting and enforcing building codes and standards are part of which cycle?
Mitigation/Resolution
Which social media website was targeted and hacked in 2018 in which users' personal information was stolen?
A. Twitter
B. Facebook
C. Instagram
D. Snapchat
B. Facebook