Crisis Basics
Types of Crises
Wrong Turns
Mitigation & Strategy
Case Studies
100

The structured approach an organization uses to prepare for, respond to, and recover from disruptive events.

What is crisis management?

100

This type of crisis is unpredictable, hits fast, and requires immediate action to minimize damage.

What is a sudden crisis?

100

When an organization enters a crisis without plans, training, or readiness, it has made this major mistake.

What is failing to prepare?

100

This analysis helps organizations identify threats before they occur.

What is risk analysis?

100

Airbnb laid off nearly 25% of its workforce during this global crisis.

What is COVID-19?

200

This type of management is future‑focused, while crisis management is present‑focused.

What is risk management?

200

This crisis develops slowly over time and often stems from internal issues like employee dissatisfaction or toxic culture.

What is a smoldering crisis?

200

When leaders fail to share timely, clear information during a crisis, they commit this damaging wrong turn.

What is lack of communication?

200

Developing these plans helps reduce damage when crises occur.

What is a crisis management plan?

200

Airbnb allocated this amount to support hosts during the crisis.

What is $250 million?

300

These plans help organizations return to normal operations after a crisis.

What are business continuity plans?

300

When systems break down, processes fail, or operations stop functioning, the organization is experiencing this type of crisis.

What is an operational failure crisis?

300

When a company freezes, delays decisions, or becomes unable to act during a crisis, it is experiencing this.

What is organizational paralysis?

300

Reduced downtime, leadership confidence, and employee protection are features of these programs.

What are strong crisis management programs?

300

Airbnb’s crisis lesson emphasized returning to these core organizational principles.

What are core values?

400

A crisis caused by a natural disaster is this type of crisis.

What is an external crisis?

400

When public perception turns negative due to misconduct, scandals, or poor decisions, the organization faces this crisis.

What is a reputational crisis?

400

When early indicators of trouble are dismissed or overlooked, the organization is making this critical mistake.

What is ignoring warning signs?

400

This tool helps organizations spot changes in trends early.

What is social media?

400

This hashtag movement caused Uber to lose hundreds of thousands of users.

What is #DeleteUber?

500

Identify, prevent, monitor, envision, train, communicate, solve, support, and evaluate...these belong to this crisis cycle.

What is the crisis management cycle?

500

Fraud, harassment, discrimination, or unethical behavior inside a company fall under this crisis category.

What is a corporate misconduct crisis?

500

When leaders fail to take responsibility, act quickly, or support employees during a crisis, they are demonstrating this wrong turn.

What is poor leadership response?

500

This technology models crises and helps leaders see warning signs.

What are AI predictions?

500

Uber abandoned this motto to emphasize responsible pricing.

What is "growth at all costs"?

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