Vocabulary words
The "Isms"
Satire
Courageous Conversations
Ad Wizards
100
A movie, TV episode, a book, an issue of a magazine or newspaper, an ad, a compact disc, and a website are all examples.
What is a text?
100
When people believe that a certain age group is better than others.
What is ageism?
100
A text that makes fun of its subject using the techniques of hyperbole, irony, sarcasm and/or parodying in order to make a point about it
What is satire?
100
One of the four agreements which means that during conversations, you should pay attention.
What is stay engaged?
100
People who have low self-confidence make up for it by buying this
What is brand names?
200
The agencies and institutions that make media texts.
What is industry?
200
When people believe that one gender (usually male) is better than the other (usually female)
What is sexism?
200
Using exaggeration so that the subject becomes ridiculous and its problems are more visible
What is hyperbole?
200
When speaking about difficult topics, it's important to be aware that you might experience this.
What is discomfort?
200
The Canadian company that got in trouble for using the phrase "hormone-free" in an ad
What is KFC?
300
The way a media text stands for, symbolizes, describes or represents people, places, events or ideas that exist in real life.
What is a representation?
300
When people believe a certain race has more value than others
What is racism?
300
When what you least expect to happen, happens- things that are out of place or absurd or the opposite of what you expect
What is irony?
300
To be able to solve issues, it is important to be honest about your own experiences and speak from the heart. In other words, you should do this...
What is speak YOUR truth?
300
The company that uses the desire of men to attract women to sell their product
What is Axe?
400
How your own background, values and opinions affect how you view a media text.
What is bias?
400
When people believe that able-bodied people are of more value than people who have disabilities
What is ableism?
400
Using irony, but in a meaner way. This kind of humor is often hurtful.
What is sarcasm?
400
We can't fix the whole world's problems by ourselves, so you need to focus on this
What is 'what you can do as a person'?
400
The company that scams consumers into paying $19.99 a month for computer services over a term of 3 years (and for services that most people can get for free online anyway)
What is Best Buy?
500
To take apart, analyze, or break down a media text into smaller parts in order to understand how and why it was created.
What is deconstruct?
500
When people believe that everyone around them is straight and that straight people are of more value than people who are gay, lesbian, bisexual and/or transgendered.
What is heterosexism?
500
Imitating a real life person, place or thing
What is parody?
500
Not everyone comes from the same background, so it's important to be aware of that and respect this
What is the 'feelings and needs of others'?
500
The media expert who wrote a book called Buy-ology and Brandwashed
Who is Martin Lindstrom?
M
e
n
u