CRM Basics
This term refers to the strategy and technology used by companies to manage their interactions with current and potential customers.
What is Customer Relationship Management (CRM)?
This stage of the sales pipeline involves identifying and qualifying potential leads.
What is Lead Generation?
This segmentation strategy divides customers into groups based on their purchasing behavior.
What is Behavioral Segmentation?
You can access CRM easily on mobile and tablet platforms using this tool?
What are CRM Mobile Applications?
This term refers to the process of tracking and managing customer interactions across multiple touchpoints.
What is Omnichannel Engagement?
In CRM, this is a record of an individual or organization, including contact information and interactions.
What is a CRM Contact?
In the sales pipeline, this is the final stage where a deal is successfully closed.
What is Closed-Won?
Demographic information such as age, gender, and location is used in this type of customer segmentation.
What is Demographic Segmentation?
In CRM, this tool allows for automated email marketing campaigns and tracking.
What is Email Marketing Automation?
In CRM, this metric measures the percentage of customers who continue to use a product or service over time.
What is Customer Retention Rate?
This term in CRM describes the process of managing and analyzing customer data to gain insights and improve decision-making.
What is Data Analytics in CRM?
This stage of the sales pipeline involves nurturing leads through personalized communication and content.
What is Lead Nurturing?
This type of customer segmentation divides customers based on their industry, business type, or specific niche.
What is Industry Segmentation?
This feature in CRM tools allows sales teams to manage and track leads, opportunities, and deals in a structured manner.
What is Sales Pipeline Management?
In CRM, this strategy involves tailoring marketing messages and offers to individual customers based on their preferences and behavior.
What is Personalization?
In CRM, this is a type of software that automates repetitive tasks and processes, improving efficiency and productivity.
What is CRM Workflow Automation?
In CRM, this metric measures the average time it takes to convert a lead into a paying customer.
What is Lead Conversion Time?
Behavioral segmentation considers this aspect of customer behavior when categorizing them.
What is Purchase History and Behavior?
In CRM, this tool helps automate marketing campaigns and lead nurturing through personalized email communication.
What is Marketing Automation?
This CRM engagement metric measures the percentage of customers who actively engage with your brand or products.
What is Customer Engagement Rate?
In CRM, this feature allows users to track and follow up on tasks, appointments, and deadlines related to customer interactions.
What is CRM Calendar and Task Management?
In the sales pipeline, this stage involves identifying potential customers who are not ready to buy but may in the future.
What is Lead Qualification?
This segmentation strategy divides customers based on their interests, hobbies, or lifestyle choices.
What is Psychographic Segmentation?
This CRM tool feature allows for the integration of customer support ticketing, knowledge bases, and live chat to enhance customer service.
What is Customer Support Integration?
In CRM, this method involves collecting and analyzing customer feedback to improve products, services, and overall customer experience.
What is Voice of the Customer (VoC) Analysis?