Best Practices Make Perfect
Feeling Laxed
with Product Tax
Video Didn't Kill
the Op1 Star
Rules and Exceptions
I'm Free, I'm Freewheelin'
100
This is the where [MG] is added to a line item.
Where is the end?
100
These characters can be used as a wildcard when searching for products in O1.
What is % or * symbol?
100
This product consists of longform, shortform, and in-feed inventory from all NBCU digital properties.
What is NBCU Scalable Video?
100
They can sell scalable products.
Who is sales management?
100
The acronym OTT means this.
What is Over the Top?
200
This should be appended to a line item if it is added value.
What is [AV]?
200
These two attributes function as inclusions.
What are Platform and Creative Duration?
200
These acronyms denote the vertical groups under NBCU.
What are NBCEG, NBCSG, and NBCNG?
200
These video groups are part of portfolio products.
What are total Video, Longform, and Shortform?
200
These verticals contribute both longform and shortform inventory to the Scalable product.
What are NBCEG and NBCNG?
300
This type of ad product shares the same priority as Scalable products do.
What is TAD?
300
Sales lines items will default to this platform inclusion.
What is "All Platforms"?
300
These are two forms in which video content is distributed.
What are on domain and off domain?
300
These are the creative duration inclusions for vertical products.
What are 5s, 15/30s, and 60s?
300
These are checked off in order to target the App platform.
What are Phone App and Tablet App?
400
This type of file is most preferred for Vertical video creative.
What is a .mov file?
400
All vertical groups can exclude by this attribute.
What is site exclusion?
400
Scalable video products have two video types.
What are guaranteed and pre-emptible videos?
400
Only this video type can be sold as NBCSG Scalable.
What is inline feed inventory?
400
We should request this from clients that submit a VPAID or incomplete VAST tag.
What is a site served to spec asset or ISCI?
500
These are necessary is a client would like to track by platform.
What are separate line items?
500
This is the only vertical group to allow show exclusions.
What is the Entertainment group?
500
These are the devices that NBCU video content is distributed to.
What are phone, tablet, desktop, OTT, and STB?
500
NBCU Scalable products that are guaranteed will push into Freewheel with this priority.
What is preemptible priority?
500
These two types of content must be excluded whenever :05 creative is booked, using a site group.
What is Live Event and Live Linear DAI?
M
e
n
u