Sensitive Questions
Is it possible to disclose the names of our clients?
If a client wants to know whether any big and well-known companies work with Semrush, we can always show them the success story page on our official website.
If a client wants to know whether a concrete company is our client, we can’t disclose that. Explain it’s because we have NDAs with our clients.
Which tools can connect to Google Looker Studio?
Domain Analytics / Position Tracking / Site audit
Choose correct statements about different metrics and scores in Semrush:
1.) To get the freshest Intent for a keyword, paid Semrush users can update it manually in several Keyword Analytics tools.
2.) We provide Google search traffic estimations in Position tracking based on the domain’s positions for keywords users track, those keywords’ volumes, and average CTRs
3.) The Authority Score of a specific page may be higher than the Authority Score of a root domain this page belongs to
4.) Traffic values for market domains in Market Explorer are based on clickstream data.
5.) The Site Health for the same scope of checked data in Site Audit may differ depending on enabled/disabled JS rendering.
All are true!
Organic Research:
-How do we get the data?
-Why would someone want to use this tool?
Get Data: Our bot crawls the database of 160 million keywords at the United States national level. Every day, we update 7 million keywords in our database. The first million are the top 1 million keywords by volume. The remaining 6 million are pulled at random from the remaining 159 million keywords. By the end of the month, all 160 million keywords will be updated, and no keyword goes longer than 1 month without being updated.
When our bot crawls, it analyzes the top 100 organic positions.
Why Use: To understand who your organic competitors are, what they’re doing well, and what opportunities there are for your domain to compete with them. These reports give you vital information for a competitive analysis so you can plan a campaign to get more traffic to your website.
Is it possible to get the list of third-party providers or some of them?
Unfortunately, not. Our company policy strictly prohibits disclosing information about partners or data providers. (Be consistent. We can’t give the names of some providers but not others).
What tool(s) can be integrated with Link Building and what are the benefits?
GSC: SEMrush will see which domains are already linking to you to update our recommendations to avoid recommending any backlink prospects that you already have links from. Also tells you if newly acquired backlinks have been indexed.
Semrush is becoming an increasingly helpful platform for SMM specialists. What is possible to do with the help of Semrush's different tools and apps?
1.) We provide advanced reporting functionalities in SMM tools, including FB Ads data, so that users can present the results of their work.
2.) The new Instant Video Creator app simplifies creating videos for Social Media accounts. It works as a constructor, and users don't have to be professional editors to start creating helpful videos.
3.) Toggling the "Post needs approval" switch under the post settings allows users to generate a unique link. Those who receive this link can view and approve publications from Social Poster even without a Semrush account.
4.) Semrush users can set up ad campaigns, ad sets, and ads for Facebook and Instagram directly from Social Ads.
5.) Thanks to the new Campaigns report in BuzzGuru Influencer Analytics App, users can manage all their influencer campaigns in one place, from drafts to performance tracking.
All are correct except for #4
Advertising Research:
-How do we get the data?
-Why would someone want to use this tool?
Get Data: Our bot crawls the database of 160 million keywords at the United States national level. Every day, we update 7 million keywords in our database. The first million are the top 1 million keywords by volume. The remaining 6 million are pulled at random from the remaining 159 million keywords. By the end of the month, all 160 million keywords will be updated, and no keyword goes longer than 1 month without being updated.
When our bot crawls, it analyzes the top 7 paid positions.
Why Use: By gathering intelligence on your competitors’ advertising strategies, you can determine where their strengths and weaknesses are and where you can pull ahead of them.
Identify the keywords where your competitors are gaining or losing positions, and see real examples of the ads they ran throughout the year. This data gives you an inside look at your competitor’s strategy, allowing you to position your own campaign to target their weak spots or certain keywords that they aren’t even targeting.
How do you get CPC data?
We estimate CPC values using a combination of data that we obtain from third-party data providers and real metrics from our and our partners’ advertising campaigns. Our proprietary algorithms and model allow us to estimate CPC values with pretty good accuracy.
If a user wants to connect to their GA4 account what tools are compatible?
My Reports ( 5 widgets ) - Overview | Metrics Charts | Top Traffic Channels | New vs Returning Visitors | Top Page Views
SEO Dashboard - Sessions, Unique Visitors, Pages/Visits, Avg/Visit Duration, and Bounce Rate. Not only that but you will also see GA data for GEO distribution, Visits, Metrics chart, and Goal Completions.
If a user is interested in Semrush tools for Amazon, what can we offer them?
1.) All apps for Amazon in our App Center now work with different Amazon Marketplaces, so it doesn't matter if they sell on amazon.com or amazon.ca.
2.) Product Research for Amazon can help to identify and choose high-demand, low-competition products to sell on Canadian Amazon, for example.
3.) The PPC Optimizer for Amazon app helps to launch and direct the most profitable ads automatically.
4.) To improve their listings performance on Amazon, the user may use Semrush Listing Management.
5.) The user can use Position Tracking to track the visibility of their product listing's URL in organic Google search results.
2, 3, and 5 are correct
Keyword Magic Tool:
-How do we get the data?
-Why would someone want to use this tool?
Get Data: We estimate search volume using our proprietary algorithm based on the processing of anonymized clickstream data provided by third-party data providers. More precisely, we built the model that allows us to estimate search volumes and trends based on real user activity in search engines. Our partners provide data from more than 300 million browser extensions worldwide. We use this data to calculate search volumes on global, national, and even local levels. Additionally, we have trusted business agreements with some of our customers who provide us anonymized data from real advertising campaigns, so that we can integrate that data to calibrate our algorithm model by basing it on real metrics to get the most accurate estimates.
Why Use: The Keyword Magic Tool is amazing for exploring niche topics, finding semantically related long-tail keywords, and building a master list of keywords that will work for your digital marketing efforts.
How do you obtain rankings data?
For search engine ranking data, we use third-party data providers to collect Google’s actual search results pages for the most popular keywords. Then, we collect information about the websites listed in the top 100 positions. We study both organic search results as well as paid search results to give you a complete picture of any website’s visibility on Google.
What tool(s) can be integrated with Backlink Audit and what are the benefits of connection?
GSC: Sync your domain’s real-time backlinks with SEMrush’s analysis of your backlinks. Compose a Disavow file that can be uploaded to Google Disavow Tool
GA: Updates toxicity score based on traffic. Also will show Referral Traffic for your target pages over last 30 days. Shows referral traffic from backlinks to specific pages in Target Pages report and traffic in Audit tabs
Majestic: increases the scope of links for auditing by pulling links from a majestic account.
What can be done with the help of the Rephraser feature in SWA?
1.) Rephrase text in your content to better meet your preferred tone of voice and readability
2.) Simplify text in your content to meet your preferred readability.
3.) Expand text to better meet your preferred word count by adding related content.
4.) Discover alternate keywords to target to meet your preferred semantic core better.
5.) Check your text for keyword stuffing and replace duplicates with synonyms.
1, 2, and 3 are correct!
On-Page SEO Checker
-How do we get the data?
-Why would someone want to use this tool?
Get Data: When you enter in your target keywords and landing pages, our bot will crawl the SERPs for those keywords in order to compare your page against the top 10 ranking pages.
Why Use: The tool generates “Ideas” by analyzing tactics from your rivals combined with SEMrush data. This means that all of the ideas you’ll receive here will be supported by data and trends in your niche. To help you organize the workflow, ideas will be broken down into the following categories: content, semantics, strategy, backlinks, user experience (GA integration required), SERP features, and technical SEO (Site Audit data required).
Not only will On-Page SEO Checker tell you what can be done to your site to optimize your SEO, but it will also tell you why these ideas will benefit you. If you are new to SEO or just looking for a deeper understanding of how SEO actions can help your website, you can read the explanations for each idea. You’ll be an SEO wizard in no time!
How do you obtain data about visits/pageviews/bounce rate, etc.?
In order to estimate metrics about user behavior (such as visits/pageviews/bounce rates, etc.) on specific sites, we use our proprietary algorithm based on the processing of anonymized clickstream data we obtain from third-party data providers. More precisely, we built a model that allows us to estimate the metrics based on real user activity on the internet. Our partners provide us with worldwide data so that we are able to estimate the metrics on global and national levels. Additionally, we have trusted business agreements with some of our customers who provide us with anonymized data so that we can integrate that data to calibrate our algorithm model by basing it on real metrics to get the most accurate estimates.
What are the available integrations for Site Audit and how do they help the user?
GA - Pages that take longer than one second to become interactive / Orphaned Pages
Zapier - helps agencies or in-house specialists solve specific tasks outside of the usual Site Audit functionality, such as creating a task in Asana, Monday, or Jira, sending leads to Salesforce or Hubspot, or auditing a domain opened in a browser without entering Semrush.
Trello - allows you to send tasks to Trello to help remind you to fix issues.
Choose correct statements about Google Search Console integrations with Semrush:
1.) GSC integration allows users to add underperforming keywords to their Position Tracking.
2.) Orphaned Pages can be found in the Site Audit when GSC is connected.
3.) SEO Dashboard can pull keyword metrics from GSC.
4.) The Client Portal allows agencies to display key GSC metrics to their clients.
5.) By connecting GSC with the Backlink Audit, users may sync their domain’s real-time backlinks with Semrush’s backlinks analysis.
3, 4, and 5 are correct!
Site Audit:
-How do we get the data?
-Why would someone want to use this tool?
How the Bot Works: We crawl pages of specified domain/subdomain/subfolder and perform a list of checks (around 100). We start from the main page and go in-depth or use a list of pages from sitemap.xml (the crawling mode is selected in settings).
Upon crawling, our bot will automatically attempt to crawl the sitemap, robots.txt, root domain, https, and http version until it is redirected to the canonical version. It will then follow the links within the source code from page-to-page until it has crawled all pages within the limit set by the user.
Why Use: Site Audit has over 120 checks for SEO issues, ranging from surface-level issues like duplicate content and broken links to technical issues like HTTPS implementation and the hreflang attribute on an international website. The tool has the ability to crawl either the desktop or mobile version of a website and check up to 20,000 pages per audit (100,000 pages for Business subscriptions), so it can be used for anything from a portfolio website to SMB sites, to enterprise businesses and agencies.