Industry Haps
The Googs
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What Was Once "Ideal" is Now...
Tech Tips
100
A recent Industry issue that has caught fire, rooted in delivering vanity metrics with little to no consideration for user experience.
What is MFA?
100
With two delegation types, this Google manadated feature offers payment facilitation between a parent and child publisher.
What is Multiple Customer Management (MCM)?
100
Sites with above avg. time on page and/or session duration are best suited to utilize this tactic, which is not permitted by Google Adsense.
What is ad refresh?
100
DAS optimizes toward this metric?
What is RPS or Revenue per Session?
100
Right-click -> Inspect allows a user to simiulate this evironment on any webpage.
What is mobile web?
200
TTD Open Path and Yahoo Backstage are examples of the recent focus on finding or establishing the most profitable route to ad inventory.
What is SPO?
200
This Google Adsense feature scans a site, and places ads dynamically where they're most likely to perform well or generate more revenue.
What is auto-ads?
200
This tool can be used to check if a CMP is loading on a site for European traffic, regardless of where the user is located.
What is a VPN?
200
Dynamic flooring delivers the highest revenue per _____.
What is ad request? (or CPMA)
200
Utilizing infinite scroll will often lead to a disrepancy with traffic metric.
What is a pageview?
300
When Google expects to begin the depcration of 3rd party cookies (quarter).
What is Q1 2024?
300
Formerly 'Unified Analytics'
What is GA4?
300
A technique that allows a site to render ads right at the moment users are likely to actually view them.
What is lazy loading?
300
DAS aims to reduce publisher page load times by this percent on average.
What is 20%
300
This "component" based site architecture requires unique integration considerations and should be surfaced to Onboarding.
What is React?
400
This DSP filed for bankruptcy in June, setting off a firestorm of clawbacks from publishers.
What is MediaMath?
400
Used to define custom targeting like identifying pages, specific parts of a page, or target ad inventory, this feature is coded directly onto the site.
What are Key Values or KVPS?
400
Measuring the width of a sites "content block" in relation to the browser width is necessary in order to implement this 160px minimum width ad format.
What are Sidewalls?
400
One of two key features of DAS, dynamically setting this determines how long prebid allows the bidders to respond to ad requests.
What is timeout(s)?
400
Entering a "?" followed one of these two strings at the end of a domain will access the Google Publisher Console.
What is ?googfc or ?dfpdeb?
500
Amazon announced this week that they will sunset this adserver by the end of 2024. (Shout out to HC!)
What is Sizmek?
500
CLS, FID, INP, and LCP are some metrics measured by this UX focused Google Chrome report.
What is Core Web Vitals?
500
A user may receive blank ads if a site has a CMP that is not compliant with this v2.0.
What is Transparency and Consent Framework?
500
The Five (5) key user-based dimensions influencing dynamic floors (name 3).
What is site, ad unit, geo, device, day/time?
500
A site comprised of one web page which then loads all other content using JavaScript. No page reloads.
What is single page application or SPA?